WordPress & CMS Updates
Your EA monitors and applies plugin, theme, and core updates in WordPress or similar CMS platforms, reducing security vulnerabilities and compatibility issues before they become outages.
Fractional Website Management & SEO
Website management & SEO support without adding headcount
Every hour you spend updating plugins, fixing broken links, or second-guessing your meta descriptions is an hour you're not running your business. Nacho specialists handle the ongoing maintenance and optimization work that keeps your site healthy and findable, the kind of work that's easy to deprioritize but expensive to ignore. Across 78 logged time entries in this category, our clients delegate everything from WordPress updates to keyword research so their sites stay current without pulling them off higher-value work.
Can I delegate website management & SEO to a Virtual Assistant?
Yes. Nacho matches you with a vetted, 100% US-based Specialist who owns your website management & SEO every week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.
See how the match works What a Talent Budget costs Book a discovery call
What we handle
What your Specialist takes over
Recurring work your US-based Specialist owns from week one. No vague promises.
On-Page SEO Optimization
Using tools like Yoast SEO or Rank Math, your EA audits and updates title tags, meta descriptions, header structure, and internal links to align with your target keywords.
Content Publishing & Formatting
Your EA takes finalized blog posts, case studies, or landing pages and handles all formatting, image optimization, tagging, and scheduling inside your CMS so content goes live correctly every time.
Google Search Console & Analytics Monitoring
Your EA pulls regular reports from Google Search Console and Google Analytics to flag indexing errors, traffic drops, or crawl issues that need attention before they affect rankings.
Backlink Outreach & Link Building Support
Using tools like Ahrefs or SEMrush, your EA identifies link opportunities, manages outreach tracking in a spreadsheet or CRM, and follows up with contacts to support your off-page SEO strategy.
Technical SEO Audits
Your EA runs site audits using tools like Screaming Frog or Semrush to identify broken links, duplicate content, slow-loading pages, and missing alt text, then documents findings with prioritized recommendations.
How it works
How the handoff works
After onboarding, your dedicated Client Success Manager works with you to build a Delegation Strategy Plan that maps out exactly which website and SEO tasks you're handing off and at what frequency. In the first week, your EA gets access to your CMS, Google Search Console, and any SEO tools you're already using, then completes an initial audit to establish a baseline. From there, most clients settle into a recurring rhythm: weekly maintenance tasks, monthly reporting, and as-needed content publishing, all tracked transparently so you know where your hours are going. You stay in the loop without staying in the weeds.
Your stack
Tools our team works with
We adapt to your existing stack, no forced migrations.
Google Analytics 4 
SEMrush 
Ahrefs 
Screaming Frog 
Google Search Console 
WordPress The model
What delegating to Nacho actually looks like
This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.
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Start with a Delegation Strategy Plan
A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.
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Get matched in about a week
We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.
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Set a monthly Talent Budget
Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.
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Three months, then month to month
The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.
Talent Budget
What delegating website management & SEO costs
Drag the sliders to build a monthly plan that fits your workload.
Executive Assistants
from $40/hourSpecialists
from $65/hourFractional Executives
from $125/hourYour monthly budget
$1,700
Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.
Good questions
Frequently asked questions
Do I need to give my EA admin access to my website?
Most clients create a dedicated user account with the appropriate permission level. Editor or Administrator depending on the tasks being delegated. Your Client Success Manager will walk you through what access is needed during onboarding so you're not granting more than necessary.
Can an EA handle SEO strategy, or just execution?
Nacho EAs at the Specialist level ($65/hr) can handle research, audits, keyword tracking, and content optimization based on an existing strategy. If you need someone to build your SEO strategy from scratch or interpret complex data to set direction, that's better suited to a Fractional Executive ($125/hr) who can own the strategic layer.
What if I'm not sure how many hours per month I need for this?
That's exactly what the Delegation Strategy Plan is for: your Client Success Manager will help you scope the work based on your site size, publishing frequency, and current SEO gaps before you commit hours. Monthly budgets start at $1,000, and up to $200 of unused budget above that minimum rolls over each month, so lighter months don't have to mean wasted capacity.
Will my EA use the SEO tools I already pay for, or do I need to buy new ones?
Your EA works inside the tools you already have: whether that's SEMrush, Ahrefs, or something else. If you don't have any SEO tooling yet, your Client Success Manager can recommend what makes sense based on your budget and goals during the onboarding process.
Ready when you are
Let's get your site off your plate
Tell us what's piling up: updates, audits, content publishing, and we'll match you with an EA who's done this work before. Onboarding takes one week.
Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.