Content Calendar Planning
Your EA builds and maintains a monthly content calendar in tools like Notion or Trello, mapping posts to your campaigns, promotions, and key dates so nothing falls through the cracks.
Fractional Social Media Management
Social media management without the time sink
Keeping up with content calendars, captions, scheduling, and comment moderation can consume 10 to 15 hours a week, time most business owners don't have. Across 346 logged time entries, Nacho specialists handle the execution so you stay visible without staying buried. You set the direction; your specialist handles the day-to-day.
Can I delegate social media management to a Virtual Assistant?
Yes. Nacho matches you with a vetted, 100% US-based Specialist who owns your social media management every week, not a one-off task. Onboarding starts with a $300 Delegation Strategy Plan, your Talent Budget starts at $1,000 a month, and matching takes about a week.
See how the match works What a Talent Budget costs Book a discovery call
What we handle
What your Specialist takes over
Recurring work your US-based Specialist owns from week one. No vague promises.
Post Scheduling and Publishing
Using platforms like Buffer, Hootsuite, or Later, your EA schedules approved content across channels at optimal times, keeping your feed active without requiring your daily attention.
Caption Writing and Hashtag Research
Your EA drafts on-brand captions and researches relevant hashtags for each platform, reducing the back-and-forth of writing from scratch and improving organic reach.
Community Engagement and Comment Monitoring
Your EA monitors comments, DMs, and mentions across platforms, responding to routine inquiries and flagging anything that needs your direct input, so your audience feels heard without consuming your time.
Basic Graphic Coordination in Canva
Your EA creates or resizes social graphics using your brand templates in Canva, ensuring visual consistency across posts without requiring a dedicated designer for every asset.
Performance Reporting
Your EA pulls monthly analytics from native platform dashboards or tools like Sprout Social, compiling reach, engagement, and follower data into a concise report so you can make informed decisions.
How it works
How the handoff works
After onboarding, your dedicated Client Success Manager works with you to build a Delegation Strategy Plan that documents your brand voice, posting frequency, target platforms, and approval preferences before your EA touches anything. In the first week, your EA typically audits your existing accounts, gets access to your scheduling tool, and drafts the first batch of content for your review. Most clients settle into a rhythm of weekly or biweekly content approvals via a shared doc or Slack, with the EA handling everything in between. The goal is a handoff that feels low-maintenance from day one, not a new management task.
Your stack
Tools our team works with
We adapt to your existing stack, no forced migrations.
Hootsuite 
Canva 
Later 
Meta Business Suite 
Sprout Social 
Buffer The model
What delegating to Nacho actually looks like
This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.
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Start with a Delegation Strategy Plan
A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.
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Get matched in about a week
We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.
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Set a monthly Talent Budget
Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.
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Three months, then month to month
The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.
Talent Budget
What delegating social media management costs
Drag the sliders to build a monthly plan that fits your workload.
Executive Assistants
from $40/hourSpecialists
from $65/hourFractional Executives
from $125/hourYour monthly budget
$1,700
Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.
Good questions
Frequently asked questions
Will the EA post directly to my accounts, or do I need to approve everything first?
That depends entirely on your preference, and it's something you'll define during onboarding. Some clients give their EA direct publishing access for routine posts and only review campaign content; others prefer to approve every post before it goes live. Your Delegation Strategy Plan documents exactly where the approval gates are.
What if I need both writing and graphic design for my social content?
Nacho Specialists can handle caption writing and Canva-based graphic production using your existing brand templates. If your needs require original illustration or advanced design work outside of templates, your Client Success Manager can help you assess whether a dedicated design resource makes more sense.
How many hours per month does social media management typically require?
It varies by platform count, posting frequency, and how much engagement your accounts generate, but most clients allocating social media work to a Nacho EA use between 10 and 20 hours per month. Your Client Success Manager can help you estimate based on your specific scope before you commit.
Can an EA manage social media for multiple brands or locations?
Yes: EAs regularly manage multiple accounts under one client, which is common for franchises, agencies, and businesses with distinct product lines. You'll want to document brand voice and guidelines for each account during onboarding so the EA can work independently without constant clarification.
Ready when you are
Get your social media off your plate
Nacho Social Media Specialists are available starting at $65/hr with a $1,000/month talent budget. Schedule a free consultation to talk through your scope and get a delegation plan built around your accounts.
Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.