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Fractional talent · Media & Publishing

Fractional support for media & publishing teams

Media and publishing operations run on deadlines, contributor relationships, and content pipelines that rarely slow down. Editorial teams spend hours on coordination, research, and administrative work that pulls them away from producing and editing. Nacho connects you with US-based assistants who understand how publishing workflows actually function, from managing editorial calendars to tracking freelance invoices.

What does a Virtual Assistant do for media and publishing companies?

Nacho matches media and publishing companies with vetted, 100% US-based Executive Assistants and Specialists who own the recurring work week after week, not one-off tasks. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

The challenge

Common challenges for media and publishing companies

01

Contributor & Freelancer Coordination

Managing a roster of freelance writers, photographers, and editors means constant back-and-forth on assignments, deadlines, contracts, and payments. That coordination overhead falls on editors and producers who should be focused on content quality.

02

Editorial Calendar Maintenance

Keeping a content calendar current across multiple channels: print, digital, social, newsletter, requires daily attention. Missed updates lead to duplicated coverage, scheduling conflicts, and gaps that are visible to your audience.

03

Research & Fact-Checking Support

Journalists and editors routinely need background research, source verification, and data gathering before a story can move forward. This work is time-intensive but doesn't require the editorial judgment of your senior staff.

04

Rights, Licensing & Asset Management

Tracking image rights, syndication agreements, reprint permissions, and digital asset libraries is a persistent administrative burden that creates real legal and financial risk when it slips through the cracks.

How it works

How Nacho supports media and publishing companies

Nacho's model is built for the variable pace of media and publishing, heavy during launch cycles and content pushes, lighter between them. Your dedicated Client Success Manager builds a Delegation Strategy Plan that maps your specific editorial and operational workflows to the right level of support, whether that's an Executive Assistant handling inbox and scheduling or a Specialist managing CMS updates and contributor communications. Your monthly Talent Budget starts at $1,000, and up to $200 of unused budget above that minimum rolls over each month, so lighter weeks don't have to mean wasted spend. That flexibility matters in an industry where workload is tied to publication schedules, not a steady 9-to-5.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Google Sheets
Ahrefs
Superhuman
Hootsuite
OpenPhone
Typeform

...and many more!

What we've learned

What we've learned working with media and publishing companies

Media and publishing businesses: whether you're running a digital outlet, a trade publication, a book imprint, or a content studio, operate with lean editorial teams that are expected to produce at high volume. The operational reality is that a significant portion of the work surrounding content creation is administrative: scheduling interviews, managing contributor agreements, updating CMS entries, coordinating with advertisers or sponsors, and maintaining distribution lists. Most publications don't have the budget for a full-time operations hire, and most editors didn't take the job to manage spreadsheets. The publications that scale effectively are the ones that identify which tasks require editorial judgment and which ones just require reliability, and staff accordingly. Getting that separation right is often the difference between a team that's constantly behind and one that consistently hits its publishing targets.

We've worked with media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Executive Assistant or Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What fractional support costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
20 hours $800
Specialists
from $65/hour
10 hours $650
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,450

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a fractional EA help manage a WordPress or CMS-based editorial workflow?
Yes. Nacho's assistants have experience working in WordPress, Contentful, HubSpot CMS, and similar platforms: handling tasks like formatting and publishing drafts, updating metadata and tags, managing media libraries, and scheduling posts. If your CMS is less common, we factor that into the onboarding process to confirm fit before work begins.
What kind of research tasks can a fractional EA handle for a media company?
Assistants can handle background research, source identification, data compilation, and fact-checking support: gathering information from public records, databases, and credible sources and organizing it in a format your editorial team can use. They're not a replacement for a staff researcher on sensitive investigative work, but they can handle the volume of routine research that slows down your reporters and editors.
Can a fractional EA manage freelance contributor relationships and payments?
Yes. This is one of the most common use cases for media clients. Assistants can track assignment status, send briefs and follow-ups, collect invoices, coordinate with your accounting team or AP process, and maintain a contributor database. Having one person own that workflow reduces the dropped-ball moments that damage freelancer relationships.
Is there a minimum commitment to work with Nacho?
There's an initial three-month commitment, after which the arrangement moves to month-to-month. The monthly Talent Budget starts at $1,000, plus a one-time $300 onboarding fee that covers the Delegation Strategy Plan your Client Success Manager builds with you. Up to $200 of unused budget rolls over each month, so lighter months don't leave you starting from zero.

Ready when you are

Let's map out what you can hand off

Your editorial team's time is better spent on content than coordination. Talk to a Client Success Manager about what a delegation plan looks like for your specific publishing operation.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.