Marketing & Campaigns · Media & Publishing

Marketing & campaign support for media & publishing teams

By Zack Pennington, CEO Updated

Publishers and media companies produce content constantly, but promoting that content, consistently, across the right channels, is where things fall apart. Whether you're launching a new publication, promoting a book release, or running an email campaign to grow subscriber counts, the execution work is relentless. A Nacho EA handles the campaign logistics so your editorial and creative teams stay focused on what they do best.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

How it works

How Nacho handles marketing & campaigns for media and publishing companies

A Nacho EA embedded in a media or publishing operation typically owns the execution layer of your marketing: building and scheduling email campaigns in Mailchimp or Klaviyo, drafting social copy to promote new issues, episodes, or titles, coordinating with authors or contributors on promotional assets, and tracking campaign performance in tools like Google Analytics or HubSpot. They work from your existing brand guidelines and content calendar, so there's no creative guesswork, they're moving pieces, not setting strategy. Your role is to approve copy, provide the content, and flag any editorial sensitivities; the EA handles everything from there. For book launches or editorial calendar promotions, they can also manage ARC distribution coordination, set up landing pages in tools like Squarespace or WordPress, and maintain your subscriber list hygiene so deliverability stays strong.

Off your plate

What your EA takes off your plate

Before handing off your first campaign, document one completed campaign end-to-end: the tools you used, the approval steps, who has access to what, and any brand or editorial sensitivities your EA needs to know (tone, what topics to avoid, how you refer to contributors). The most common mistake is handing over a campaign mid-flight without that context, which forces the EA to guess or interrupt you constantly. A 30-minute kickoff call with your Client Success Manager to build your Strategic Delegation Plan will surface most of this before it becomes a problem.

  1. Email Campaign Build and Scheduling

    Set up and schedule promotional emails in Mailchimp, Klaviyo, or ConvertKit: including segmentation, subject line variants for A/B testing, and send-time optimization based on your subscriber data.

  2. Social Promotion of New Titles or Issues

    Draft platform-specific social copy for Twitter/X, LinkedIn, Instagram, and Facebook to promote new releases, editorial features, or podcast episodes, then schedule posts using Buffer or Hootsuite.

  3. Author and Contributor Promotional Coordination

    Serve as the point of contact for authors or contributors during launch windows: collecting bios, headshots, and social handles, and sending them approved promotional copy and assets to share with their own audiences.

  4. Campaign Performance Reporting

    Pull open rates, click-through rates, social reach, and traffic data from Google Analytics and your email platform into a simple weekly or monthly report so you can see what's working without digging through dashboards.

  5. Subscriber List Maintenance and Segmentation

    Audit and clean your email list on a regular cadence: removing hard bounces, tagging subscribers by interest or acquisition source, and building segments for targeted campaigns like genre-specific promotions or renewal sequences.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

HubSpot
Buffer
Google Analytics
Mailchimp
Klaviyo
Later

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from marketing & campaigns to broader operational support.

Talent Budget

What marketing & campaigns support costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a discovery call

Good questions

Frequently asked questions

Yes, but it works best when each publication has its own clearly documented brand voice and campaign templates. Your EA can manage multiple imprints or titles simultaneously as long as the assets and guidelines are organized, typically in a shared Google Drive or Notion workspace, so they're not context-switching blind.
Absolutely. Many of our media and publishing clients use their EA as the primary point of contact for author liaisons and publicists during launch campaigns. You'd introduce the EA as part of your team, set the communication boundaries, and they handle the back-and-forth from there.
Your EA works from approved copy and your brand guidelines, they're not making editorial decisions independently. For anything that touches sensitive topics, embargoed content, or pre-publication materials, you'd set those guardrails during onboarding, and your Client Success Manager helps document them in your Strategic Delegation Plan so expectations are clear from day one.

Ready when you are

Put your campaign execution in capable hands

Nacho matches media and publishing clients with US-based EAs who understand the pace and precision this work requires. Start with a $1,000/month talent budget and a Strategic Delegation Plan built around your actual workflow.