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Website Management & SEO · Media & Publishing

Website management & SEO support for media & publishing companies

By Zack Pennington, CEO Updated

Your editorial calendar doesn't stop, and neither does the work of keeping your site performing. Whether you're managing a content-heavy publication on WordPress, maintaining a digital magazine on a custom CMS, or trying to recover organic traffic after a Google algorithm update, the technical and SEO workload piles up fast. A Nacho specialist handles the ongoing site maintenance and search optimization so your editorial team can stay focused on the work that actually requires their expertise.

Tools we work with: WordPress Google Search Console Google Analytics 4 SEMrush

Can a Virtual Assistant handle website management & SEO for media and publishing companies?

Yes. Nacho matches media and publishing companies with a vetted, 100% US-based Specialist who owns website management & SEO week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns website management & SEO for media and publishing companies

A Nacho EA working with a media or publishing client typically handles the full operational layer of website management: things like publishing and formatting articles in WordPress or Webflow, updating metadata and on-page SEO elements using tools like Yoast SEO or RankMath, running routine site audits in Semrush or Ahrefs to flag crawl errors or broken links, and maintaining internal linking structures across large content archives. They'll work inside your existing CMS and follow your editorial style guide, so the output is consistent with what your team already produces. Your role is to set the content priorities and approve any structural changes, the EA handles execution and keeps you updated on what's been done and what needs attention. For clients with active publishing schedules, this often means daily or weekly touchpoints to stay ahead of technical issues before they affect rankings or reader experience.

Off your plate

What your Specialist takes off your plate

Before your first session, pull together your CMS login credentials, your brand and style guide, and a list of your highest-traffic pages, that last piece helps the EA prioritize where SEO improvements will have the most impact. The most common mistake is handing off website tasks without explaining the content hierarchy or category structure, which leads to inconsistent tagging and metadata that's harder to clean up later.

  1. CMS Article Publishing & Formatting

    Formats and publishes finalized articles in WordPress, Webflow, or your publication's CMS: including image optimization, heading structure, tags, and categories.

  2. On-Page SEO Optimization

    Writes and updates meta titles, meta descriptions, alt text, and slug structure for new and existing content using Yoast SEO, RankMath, or native CMS SEO fields.

  3. Technical Site Audits

    Runs regular audits in Semrush or Screaming Frog to identify broken links, redirect issues, duplicate content, and crawlability problems common in large content archives.

  4. Internal Linking & Content Interlinking

    Builds and maintains internal linking strategies across your article library to support topic authority and improve time-on-site for readers navigating related content.

  5. Google Search Console & Analytics Monitoring

    Reviews GSC for indexing errors, manual actions, and keyword performance shifts, and flags anomalies in GA4 that may indicate traffic drops or tracking issues.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Google Search Console
SEMrush
Google Analytics 4
Screaming Frog
WordPress
Ahrefs

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from website management & seo to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating website management & SEO costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA work inside our existing CMS and editorial workflow?
Yes: our EAs are experienced with the major CMS platforms used in publishing, including WordPress, Webflow, Ghost, and Squarespace, and can adapt to proprietary systems with a short onboarding period. They work within your existing processes rather than asking you to change them.
We publish a high volume of content weekly. Can an EA keep up with that pace?
High-volume publishing is exactly where consistent EA support makes the most difference, recurring SEO tasks like metadata updates and internal linking don't scale well when left to editorial staff. You can allocate hours based on your publishing cadence, and up to $200 of unused budget rolls over each month, so lighter publishing cycles don't have to mean wasted spend.
What's the difference between what an Executive Assistant and a Specialist would handle for website management and SEO?
An Executive Assistant ($40/hr) is well-suited for CMS publishing, formatting, basic metadata entry, and routine site maintenance tasks. A Specialist ($65/hr) is the right fit if you need someone to own SEO strategy, conduct keyword research, interpret analytics data, or manage a technical audit remediation plan.

Ready when you are

Get your publication's website off your plate

Nacho matches you with a US-based EA who understands publishing workflows and can start contributing in about a week. Monthly plans start at $1,000 with a dedicated Client Success Manager to set priorities from day one.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.