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Reporting & Analytics · Media & Publishing

Reporting & analytics support for media & publishing teams

By Zack Pennington, CEO Updated

Media and publishing operations generate data constantly: subscriber growth, content performance, programmatic ad revenue, social reach, and newsletter open rates, but pulling it into something actionable takes time most editorial and ops teams don't have. Whether you're managing a digital publication, podcast network, or content studio, the reporting work tends to fall on whoever has a few spare hours, which is rarely the right person. Nacho provides US-based assistants and specialists who can own this work on a consistent schedule so your team is looking at clean, current numbers instead of chasing them.

Tools we work with: Google Looker Studio Google Analytics 4 HubSpot Salesforce

Can a Virtual Assistant handle reporting & analytics for media and publishing companies?

Yes. Nacho matches media and publishing companies with a vetted, 100% US-based Specialist who owns reporting & analytics week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns reporting & analytics for media and publishing companies

A Nacho EA assigned to reporting and analytics for a media or publishing client typically works on a recurring weekly or monthly cadence, pulling data from platforms like Google Analytics 4, Chartbeat, Omniture, Spotify for Podcasters, Mailchimp or Klaviyo, and ad servers like Google Ad Manager or Operative. They consolidate that data into structured reports: often in Google Sheets, Looker Studio, or a templated deck: and flag notable trends, anomalies, or month-over-month shifts based on the KPIs you define upfront. Your Client Success Manager works with you during onboarding to document exactly which metrics matter, where the data lives, and what format your team actually uses, so the EA isn't guessing. Your role is to review the output, answer questions when a metric behaves unexpectedly, and redirect priorities as your editorial calendar or revenue focus shifts. Over time, the EA builds enough context that they can surface insights you didn't specifically ask for, like a drop in mobile session duration coinciding with a site update, or a spike in unsubscribes after a particular send.

Off your plate

What your Specialist takes off your plate

Before your first session, document where your data actually lives: which platforms require login access, which reports are already being exported manually, and what format your leadership team expects to receive. The most common mistake is handing off reporting without clarifying what a 'good week' looks like numerically, which leaves the EA building reports that technically contain the right data but don't answer the questions your team is actually asking.

  1. Weekly Content Performance Reports

    Pull pageview, session, and engagement data from GA4 or Chartbeat and compile a structured weekly summary by content category, author, or topic vertical.

  2. Newsletter & Email Analytics Compilation

    Export open rate, click-through rate, subscriber growth, and list health data from platforms like Mailchimp, Klaviyo, or Substack and format into a recurring dashboard or report.

  3. Ad Revenue & Inventory Reporting

    Aggregate CPM, fill rate, and revenue data from Google Ad Manager or direct-sold campaign trackers and reconcile against monthly pacing goals or IO commitments.

  4. Audience Growth & Subscriber Trend Tracking

    Monitor and document subscriber counts, churn rates, and acquisition sources across paid, newsletter, and social audiences on a defined reporting schedule.

  5. Looker Studio or Google Sheets Dashboard Maintenance

    Update and maintain live reporting dashboards by refreshing data connections, adjusting date ranges, and ensuring visualizations reflect current KPI definitions.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Google Analytics 4
HubSpot
Salesforce
Zapier
Microsoft Excel
Make.com

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from reporting & analytics to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For operations-led work, that senior seat is usually a Fractional COO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating reporting & analytics costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA work inside our existing tools like Google Ad Manager or Chartbeat?
Yes, your EA can be granted access to the specific platforms your team uses and will work within them directly rather than asking you to export data manually. During onboarding, your Client Success Manager documents the tools and access levels needed so the setup is handled before recurring work begins.
We have a small editorial team and our reporting needs vary month to month. Is Nacho flexible enough for that?
Up to $200 of unused budget rolls over each month, so if your reporting load is lighter during a slow editorial cycle, your team can still make the most of what carries forward. You can also redirect your EA's time toward other tasks, like research or administrative support, without changing your plan.
How does Nacho handle sensitive data like subscriber counts or ad revenue figures?
Nacho EAs sign confidentiality agreements and are US-based professionals accustomed to working with proprietary business data. You control access levels and can limit what the EA sees to only the platforms and reports relevant to their assigned work.

Ready when you are

Get consistent reporting without adding headcount

Nacho's onboarding process includes a Delegation Strategy Plan built around your specific metrics and tools, so your EA is operational quickly, not learning on the fly. Monthly plans start at $1,000 with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.