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Content Creation & Blogging · Media & Publishing

Content creation & blogging support for media & publishing teams

By Zack Pennington, CEO Updated

When your editorial team is stretched thin, the work that slips first is usually the operational side of content: keeping the calendar current, formatting drafts for publication, and making sure last month's feature gets repurposed into something new. Nacho specialists work inside the tools your team already uses, from WordPress and Substack to Google Docs, so there's no ramp-up time spent on logistics. The result is a production pipeline that moves without you managing every step.

Tools we work with: WordPress Substack Google Docs Grammarly

Can a Virtual Assistant handle content creation & blogging for media and publishing companies?

Yes. Nacho matches media and publishing companies with a vetted, 100% US-based Specialist who owns content creation & blogging week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns content creation & blogging for media and publishing companies

A Nacho EA handling content creation and blogging for a media or publishing client typically owns the connective tissue of your editorial process, the work that keeps everything moving but rarely requires your direct judgment. That means maintaining the editorial calendar in a shared Google Doc or project management tool, pulling approved drafts into WordPress or Substack and formatting them to your house style, running copy through Grammarly before it goes to final review, and flagging SEO gaps using on-page best practices before a post goes live. Once content is published, they handle syndication tasks like reformatting a long-form article into a LinkedIn post or newsletter excerpt, following whatever repurposing workflow you've established. Your role is to write, edit, and approve, theirs is to make sure nothing falls through the cracks between those moments.

Off your plate

What your Specialist takes off your plate

Before your EA starts, document one complete example of how a piece moves from draft to published: what the Google Doc looks like when it's ready to format, what your WordPress template requires, and where the final file lives. The most common mistake is handing over access without handing over context, which means your EA spends the first few weeks asking questions that a one-page reference document would have answered upfront.

  1. Editorial Calendar Management

    Maintains and updates your content calendar in Google Docs or a project tool, tracking deadlines, assigned writers, draft status, and publication dates.

  2. Draft Formatting in WordPress or Substack

    Takes approved copy and formats it for publication: applying heading hierarchy, embedding images, adding tags and categories, and setting metadata, so it matches your established style.

  3. Grammarly Review and Copy QA

    Runs drafts through Grammarly and performs a consistency check against your style guide before the piece reaches a senior editor or goes live.

  4. On-Page SEO Optimization

    Optimizes title tags, meta descriptions, internal links, and keyword placement within published posts to support organic discoverability without altering editorial voice.

  5. Content Syndication and Repurposing

    Adapts published articles into newsletter blurbs, social media copy, or cross-platform posts according to your repurposing framework, extending reach without requiring new writing from your team.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Gemini
Trello
Jasper
ChatGPT
Claude
Yoast SEO

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from content creation & blogging to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating content creation & blogging costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA work with our existing editorial workflow, or do we need to change our process?
Your EA adapts to the tools and process you already have: whether that's a Google Docs-based calendar, a WordPress multisite setup, or a Substack publication with a specific formatting style. The onboarding process includes a Delegation Strategy Plan that maps your current workflow so nothing gets reinvented unnecessarily.
Will the EA be writing original content, or is this more about production and operations?
Nacho EAs at the Executive Assistant tier ($40/hr) are best suited for the production and operational side: formatting, scheduling, QA, calendar management, and repurposing. If you need original long-form writing or content strategy, that work falls under the Specialist tier ($65/hr), and your Client Success Manager can help you figure out which tier fits your actual needs.
How does content repurposing actually work when delegated to an EA?
The key is giving your EA a repeatable template or framework the first time: for example, a published article becomes a 150-word newsletter excerpt and three social posts, using a format you've approved. After one or two rounds of feedback, most EAs can run that workflow independently, flagging only the pieces that fall outside the usual pattern.

Ready when you are

Put your content pipeline in capable hands

Nacho has logged over 286 time entries for content creation and blogging work across industries. If your team is spending editorial hours on production tasks, let's talk about what delegation could look like for your publication.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.