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Data Entry & Management · Media & Publishing

Data entry & management support for media & publishing teams

By Zack Pennington, CEO Updated

Media and publishing operations run on data: editorial calendars, advertiser records, circulation figures, rights and licensing databases, and contributor payment logs. When that data lives in spreadsheets, CMSs, and CRMs that nobody has time to maintain properly, decisions get made on stale information. A Nacho EA keeps that data accurate, organized, and current so your team can actually use it.

Tools we work with: HubSpot Salesforce Google Sheets Microsoft Excel

Can a Virtual Assistant handle data entry & management for media and publishing companies?

Yes. Nacho matches media and publishing companies with a vetted, 100% US-based Executive Assistant who owns data entry & management week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Executive Assistant owns data entry & management for media and publishing companies

A Nacho EA assigned to your media or publishing business works inside the tools you already use: whether that's Airtable for editorial tracking, HubSpot or Salesforce for advertiser and subscriber CRM, Google Sheets for rights management logs, or your CMS for metadata and tagging. Day-to-day, they handle tasks like entering new advertiser contracts, updating contributor databases, reconciling circulation or download figures, and maintaining content asset libraries with accurate metadata. You set the standards and provide access; your EA follows your naming conventions, data formats, and update cadences without you having to supervise each entry. Your Client Success Manager helps document the workflow upfront so handoffs are clean from the start. The goal is that your databases reflect reality, not a two-week-old snapshot.

Off your plate

What your Executive Assistant takes off your plate

Before your EA starts, pull together one example of a correctly completed record: an advertiser entry, a contributor profile, or a content asset row, and use it as the reference standard. The most common mistake is handing off data entry without defining what 'done correctly' looks like, which leads to inconsistent formatting that creates cleanup work later. A five-minute walkthrough of your data structure at the start saves hours of reconciliation down the road.

  1. Advertiser & Sponsor Record Maintenance

    Entering and updating advertiser contact records, campaign details, insertion order data, and renewal dates in your CRM or tracking spreadsheet.

  2. Editorial Calendar Data Entry

    Populating and maintaining editorial calendars in Airtable, CoSchedule, or Google Sheets with issue dates, assigned writers, topics, status updates, and publication deadlines.

  3. Contributor & Freelancer Database Updates

    Keeping contributor records current: contact info, rates, payment status, tax form collection, and article history, so your accounts payable and editorial teams have accurate data.

  4. Content Metadata Tagging & CMS Entry

    Entering or correcting metadata fields (tags, categories, SEO titles, authors, publish dates) across articles and assets in WordPress, Drupal, or your proprietary CMS.

  5. Rights & Licensing Tracker Maintenance

    Logging content licensing agreements, usage rights windows, territory restrictions, and expiration dates into a centralized spreadsheet or database to prevent rights violations.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Salesforce
Google Sheets
Microsoft Excel
Airtable
QuickBooks
HubSpot

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from data entry & management to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Executive Assistant in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For operations-led work, that senior seat is usually a Fractional COO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating data entry & management costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
25 hours $1,000
Specialists
from $65/hour
5 hours $325
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,325

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA work directly inside our CMS or proprietary publishing platform?
Yes: as long as you can grant user-level access, your EA can work in most web-based platforms, including WordPress, Drupal, custom CMSs, and tools like Airtable or HubSpot. Your Client Success Manager will document the specific workflow and access requirements during onboarding so nothing is ambiguous from day one.
We have sensitive advertiser and subscriber data. How does Nacho handle confidentiality?
All Nacho talent are US-based W-2 employees or vetted contractors, and NDAs are standard practice. You control what access is granted and can use role-based permissions in most platforms to limit what your EA can see or export. If your organization has a specific data handling policy, share it during onboarding and your EA will follow it.
Our data entry needs vary a lot, heavy during issue closes, slow otherwise. Does that work with Nacho's model?
It does. Nacho's monthly talent budget is flexible, and up to $200 of unused budget can roll over each month, so a slow week doesn't have to mean fully lost spend. The initial commitment is three months, after which it's month-to-month, which suits the variable workload rhythm most publishing teams operate on.

Ready when you are

Get your publishing data under control

Nacho's US-based EAs are ready to take on your data entry backlog and keep your records current going forward. Start with a $1,000/month talent budget and a Delegation Strategy Plan built around your actual workflow.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.