Data Entry & Management · Media & Publishing

Data entry & management support for media & publishing teams

By Zack Pennington, CEO Updated

Media and publishing operations run on data: editorial calendars, advertiser records, circulation figures, rights and licensing databases, and contributor payment logs. When that data lives in spreadsheets, CMSs, and CRMs that nobody has time to maintain properly, decisions get made on stale information. A Nacho EA keeps that data accurate, organized, and current so your team can actually use it.

Tools we work with: HubSpot Salesforce Google Sheets Microsoft Excel

How it works

How Nacho handles data entry & management for media and publishing companies

A Nacho EA assigned to your media or publishing business works inside the tools you already use: whether that's Airtable for editorial tracking, HubSpot or Salesforce for advertiser and subscriber CRM, Google Sheets for rights management logs, or your CMS for metadata and tagging. Day-to-day, they handle tasks like entering new advertiser contracts, updating contributor databases, reconciling circulation or download figures, and maintaining content asset libraries with accurate metadata. You set the standards and provide access; your EA follows your naming conventions, data formats, and update cadences without you having to supervise each entry. Your Client Success Manager helps document the workflow upfront so handoffs are clean from the start. The goal is that your databases reflect reality, not a two-week-old snapshot.

Off your plate

What your EA takes off your plate

Before your EA starts, pull together one example of a correctly completed record: an advertiser entry, a contributor profile, or a content asset row, and use it as the reference standard. The most common mistake is handing off data entry without defining what 'done correctly' looks like, which leads to inconsistent formatting that creates cleanup work later. A five-minute walkthrough of your data structure at the start saves hours of reconciliation down the road.

  1. Advertiser & Sponsor Record Maintenance

    Entering and updating advertiser contact records, campaign details, insertion order data, and renewal dates in your CRM or tracking spreadsheet.

  2. Editorial Calendar Data Entry

    Populating and maintaining editorial calendars in Airtable, CoSchedule, or Google Sheets with issue dates, assigned writers, topics, status updates, and publication deadlines.

  3. Contributor & Freelancer Database Updates

    Keeping contributor records current: contact info, rates, payment status, tax form collection, and article history, so your accounts payable and editorial teams have accurate data.

  4. Content Metadata Tagging & CMS Entry

    Entering or correcting metadata fields (tags, categories, SEO titles, authors, publish dates) across articles and assets in WordPress, Drupal, or your proprietary CMS.

  5. Rights & Licensing Tracker Maintenance

    Logging content licensing agreements, usage rights windows, territory restrictions, and expiration dates into a centralized spreadsheet or database to prevent rights violations.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Salesforce
Google Sheets
Microsoft Excel
Airtable
QuickBooks
HubSpot

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from data entry & management to broader operational support.

Talent Budget

What data entry & management support costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
25 hours $875
Specialists
~$50/hour
5 hours $250
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,125

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a discovery call

Good questions

Frequently asked questions

Yes: as long as you can grant user-level access, your EA can work in most web-based platforms, including WordPress, Drupal, custom CMSs, and tools like Airtable or HubSpot. Your Client Success Manager will document the specific workflow and access requirements during onboarding so nothing is ambiguous from day one.
All Nacho talent are US-based W-2 employees or vetted contractors, and NDAs are standard practice. You control what access is granted and can use role-based permissions in most platforms to limit what your EA can see or export. If your organization has a specific data handling policy, share it during onboarding and your EA will follow it.
It does. Nacho's monthly talent budget is flexible, and unused hours roll over each month, so a light week before a big issue close doesn't mean wasted spend. The initial commitment is three months, after which it's month-to-month, which suits the variable workload rhythm most publishing teams operate on.

Ready when you are

Get your publishing data under control

Nacho's US-based EAs are ready to take on your data entry backlog and keep your records current going forward. Start with a $1,000/month talent budget and a Strategic Delegation Plan built around your actual workflow.