New Trusty Oak is now Nacho! Read the story

The fractional talent agency

Run your business, don't let it run you.

Small business owners wear every hat, until the hats start wearing you down. Nacho connects you with US-based Executive Assistants who help you take back control and focus on growing your business.

What we solve

Common challenges for small business owners

You started a business for freedom and flexibility. Instead, you're working more hours than ever. These challenges sound familiar, and the fix is rarely one hire: most owners need admin help now and a Fractional CMO, Fractional COO, or Fractional CFO later, from the same budget.

No time for growth

You're so busy keeping things running that there's no time to think strategically or pursue new opportunities.

Admin is eating your day.

Emails, scheduling, invoicing, vendor management, the small stuff adds up to hours every week.

Team capacity is maxed.

Your team is stretched thin but you're not ready for full-time hires. You need flexible support.

Important things slip.

Customer follow-ups, marketing, process improvement, the important-but-not-urgent keeps getting pushed.

Small business owner with executive assistant support

How it works

How Nacho supports small business owners

Our US-based team handles the work that quietly steals your week: email and calendar, customer service and follow-up, bookkeeping admin, vendor and inventory coordination, social and email marketing, and the personal assistance that frees you to actually run the business. One Talent Budget covers EA, Specialist, and Fractional Executive hours so you get the right level of support for each task.

Talent Budget

What fractional support costs for small businesses

Drag the sliders to build a monthly plan that fits your business.

Executive Assistants
from $40/hour
15 hours $600
Specialists
from $65/hour
10 hours $650
Fractional Executives
from $125/hour
5 hours $625
Your monthly budget
$1,875

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

When should a small business owner hire an Executive Assistant?
Hire an Executive Assistant once administrative work is displacing revenue-generating work. The clearest signals are missed opportunities because you can't keep up, and evenings or weekends spent just staying afloat. If more than 10 hours a week goes to tasks someone else could handle, fractional support will likely pay for itself.
What tasks should a small business owner delegate first?
The most impactful tasks to delegate first are typically email and calendar management, invoicing and bookkeeping prep, social media posting, customer follow-up, and data entry. Nacho's Delegation Strategy Plan helps you identify your specific highest-impact delegation opportunities based on your business and goals.
How much does an Executive Assistant cost for a small business?
Nacho's monthly Talent Budget starts at $1,000, covering approximately 25 hours of Executive Assistant support. This is significantly less than hiring a part-time employee when you factor in payroll taxes, benefits, and management time. There's a one-time $300 onboarding fee that includes your personalized Delegation Strategy Plan.
Can Nacho support a small business with multiple needs like admin and marketing?
Yes. One monthly Talent Budget covers Executive Assistants, Specialists, and Fractional Executives, so you are not limited to a single hire's skill set. A small business owner can spend EA hours on daily admin and Specialist hours on marketing, design, or automation in the same month.
How does Nacho compare to other virtual assistant companies?
Nacho is a managed service staffing 100% US-based talent across three skill levels, which is a different shape from offshore providers and self-serve marketplaces. Cheaper options exist and we name them in our honest comparison of virtual assistant companies, including who each one genuinely fits.
Does Nacho work with small businesses in Austin?
Yes. Nacho started in Austin in 2015 as Trusty Oak and rebranded to Nacho in 2026, and it still supports businesses there alongside clients nationwide. Talent is 100% US-based but works remotely, so you are not limited to one metro. See Austin Virtual Assistant support for local detail.

Ready when you are

Want to take back control of your business?

Partner with US-based Executive Assistant support that understands small business. Book a call to get started.