Austin, Texas since 2015
Nacho was founded here in 2015 as Trusty Oak. We are remote-first and 100% US-based, matching Austin owners with vetted Executive Assistants, Specialists, and Fractional Executives who work your hours. Personal Assistant work is part of it, handled remotely rather than on site.
Free 30-minute call. Serving Austin and the rest of the country.
Straight answer first
Yes. Nacho was founded in Austin, Texas in 2015 as Trusty Oak, and the company is still registered here. We are remote-first, so there is no walk-in office and our talent network spans the United States rather than one city. The Austin roots are real; the coverage is national.
Nacho started life here as Trusty Oak, built by Amber L. Gray around a simple idea: talented people deserve meaningful work that fits their life, and business owners deserve support that feels human. The name changed in 2026. The city on the founding paperwork did not.
Zack Pennington and Jacy Cruz took ownership in March 2025 and run the company as a family-owned, independent business with no outside investors. The registered address is 701 Tillery St., Suite A-3, #21, Austin, TX 78702, and the phone number is a 512 number.
Our team and our talent work from home offices around the country, so we do not staff a walk-in location. Discovery calls, onboarding, and check-ins all happen by phone or video, which is also how your match will work with you day to day.
Every Executive Assistant, Specialist, and Fractional Executive in the network lives and works in the United States. We match on skill and working style rather than zip code, so your match could be in Austin, elsewhere in Texas, or in another state entirely.
More on how the company got here: the full Nacho story.
What you can hand off
The same work a full-time admin hire would: inbox and calendar, travel, meeting prep, invoicing, CRM upkeep, and client follow-up. Specialists take on marketing, design, web, and bookkeeping. Fractional Executives own a function outright. You set one monthly Talent Budget and spend it across all three as needed.
Starting at $40/hr
Inbox and calendar, travel, meeting prep, expenses, invoicing, CRM upkeep, and client follow-up. The administrative-assistant work an Austin owner is usually doing at 10pm.
Starting at $65/hr
Marketing, design, web, bookkeeping, recruiting, and operations. A hands-on professional who takes one function off your plate entirely.
Starting at $125/hr
CMOs, CFOs, COOs, CTOs, and sales and people leaders who own the strategy 2 to 3 days a week instead of a full-time seat.
One Talent Budget covers all three, with a $1,000 monthly minimum and a 3-month initial term before it moves to month-to-month. Curious why we never go offshore? Here is the US-based case.
Who we help
Nacho works with the kinds of businesses Austin is full of: real estate teams, agencies, coaches and consultants, attorneys, construction firms, nonprofits, and solo founders. The common thread is not an industry. It is an owner who is still doing the administrative work that someone else should be doing.
The process
Book a free 30-minute discovery call. For $300 we build your Delegation Strategy Plan, then introduce you to 1 to 3 hand-picked candidates from the US-based network. Most clients meet their match about a week later. The Nacho Guarantee re-matches you free if the fit is wrong.
Free, 30 minutes, by phone or video. No job description required and no obligation at the end.
For $300 we map what to hand off and the talent mix to do it. It is yours to keep either way.
Hand-picked from the US-based network. You talk to them before you commit to anyone.
We handle contracts, payments, and check-ins. Scale hours up or down as the work changes.
Frequently asked questions
Nacho is registered in Austin at 701 Tillery St., Suite A-3, #21, Austin, TX 78702, and that is where mail reaches us. We are a remote-first company, so we do not staff a walk-in office and there is no front desk to visit. Discovery calls happen by phone or video.
Every person in the Nacho network is US-based, but not every person is in Austin. We match on skill, experience, and working style rather than zip code, so your Executive Assistant could be in Austin, elsewhere in Texas, or in another state. All of them work US business hours.
Yes. Administrative and executive support is the most common thing Austin clients hire us for: calendar, inbox, travel, invoicing, CRM, and client follow-up. The work is done remotely by a vetted, US-based Executive Assistant starting at $40 per hour through a monthly Talent Budget.
Yes, as long as the work can happen remotely. A Nacho Executive Assistant covers the Personal Assistant side of an owner's week: travel and appointments, gift buying, online errands, vendor and household scheduling, and the calendar where work and personal life overlap. What we do not do is place someone in your home or office. Every match is remote and US-based, so if you need a private assistant physically on site in Austin, a local staffing agency is the better fit.
The same as anywhere else we work, because rates are national rather than local. Executive Assistants start at $40/hr, Specialists at $65/hr, and Fractional Executives at $125/hr, drawn from one monthly Talent Budget with a $1,000 minimum. Onboarding and your Delegation Strategy Plan are a one-time $300.
About a week from the discovery call for most clients, and many start work the same week they meet their match. We would rather spend that week finding the right person than send you a stack of profiles the same afternoon.
No. Nacho serves clients across the United States and always has. Austin is where the company was founded in 2015 and where it is still registered, but the talent network and the client base are both national.
We re-match you for free under the Nacho Guarantee and keep going until the fit is right. The guarantee is a free re-match rather than a refund, because the fix for a bad fit is the right person.
Yes. The company was founded in Austin in 2015 as Trusty Oak and rebranded to Nacho in 2026. Same company, same legal entity, same US-based talent model. Older articles and case studies on this site still carry the Trusty Oak name.
Ready when you are
Book a free, no-obligation discovery call. Tell us what is eating your calendar and we will tell you honestly whether an Executive Assistant, a Specialist, or a Fractional Executive is the right first hire.