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Sales & Lead Generation · Media & Publishing

Sales & lead generation support for media & publishing companies

By Zack Pennington, CEO Updated

Whether you're selling ad inventory, sponsorship packages, subscription tiers, or content licensing deals, the prospecting work behind those conversations is time-consuming and easy to deprioritize. Media and publishing businesses often have small sales teams, or none at all, carrying the full weight of outreach alongside editorial and production demands. A Nacho specialist takes the top-of-funnel work off your plate so your team can focus on closing and creating.

Tools we work with: HubSpot Salesforce Attio LinkedIn Sales Navigator

Can a Virtual Assistant handle sales & lead generation for media and publishing companies?

Yes. Nacho matches media and publishing companies with a vetted, 100% US-based Executive Assistant or Specialist who owns sales & lead generation week after week, not a one-off task. Onboarding starts with a $300 Delegation Strategy Plan, your Talent Budget starts at $1,000 a month, and matching takes about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How delegated sales & lead generation works for media and publishing companies

A Nacho EA working on sales and lead generation for a media or publishing client typically starts by building and maintaining a prospect list: pulling contacts from sources like LinkedIn Sales Navigator, Cision, or Muck Rack depending on whether you're targeting advertisers, PR agencies, brand partners, or other publishers. From there, they handle outreach sequencing in tools like HubSpot, Mailchimp, or Outreach, drafting personalized email cadences based on templates and messaging you approve upfront. They'll track responses, update your CRM, flag warm leads for your follow-up, and keep your pipeline data clean so you're never working from stale information. Your role is to review messaging before it goes out, handle the actual sales conversations, and give periodic feedback on which lead sources are converting, the EA handles everything in between.

Off your plate

What comes off your plate

Before your EA starts outreach, have a finalized media kit, a clear description of your target advertiser or partner profile, and at least one approved email template ready to share, even a rough draft is fine. The most common mistake is handing off prospecting without defining what a qualified lead actually looks like for your business, which results in a full pipeline of contacts that don't convert and wastes everyone's time.

  1. Advertiser & Sponsor Prospect List Building

    Researching and compiling targeted lists of potential advertisers, brand sponsors, or content partners relevant to your publication's audience and niche, using tools like LinkedIn Sales Navigator or media industry databases.

  2. Cold & Warm Outreach Email Sequencing

    Setting up and managing multi-touch email cadences in HubSpot, Mailchimp, or similar platforms, using approved templates to pitch ad packages, sponsored content opportunities, or licensing arrangements.

  3. CRM Data Entry and Pipeline Maintenance

    Logging all prospect activity, updating deal stages, and ensuring your CRM reflects current contact status so your sales pipeline is accurate and actionable at all times.

  4. Media Kit and Rate Card Distribution

    Sending your media kit, editorial calendar, or rate card to qualified prospects as part of the outreach sequence and tracking who has received and opened materials.

  5. Lead Qualification and Handoff Summaries

    Reviewing inbound responses and inquiry forms, scoring leads based on criteria you define, and preparing brief summaries for your team before any sales call or follow-up conversation.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Salesforce
Outreach
Attio
ZoomInfo
LinkedIn Sales Navigator
Apollo.io

...and many more!

Client proof

Trusted by media and publishing companies

Nacho supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD, handling everything from sales & lead generation to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Executive Assistant or Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating sales & lead generation costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
15 hours $600
Specialists
from $65/hour
10 hours $650
Fractional Executives
from $125/hour
5 hours $625
Your monthly budget
$1,875

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA reach out to advertisers and brand sponsors on behalf of my publication?
Yes, Nacho EAs regularly handle outbound prospecting and email outreach on behalf of clients, including pitching ad packages and sponsorship opportunities. They work from messaging and positioning you approve, so the voice stays consistent with your brand.
We use a niche CRM built for publishing, will a Nacho EA be able to work in it?
Most Nacho EAs are experienced with major CRM platforms and can adapt to industry-specific tools with a short onboarding period. During your Delegation Strategy Plan session, your Client Success Manager will assess tool familiarity and match you with an EA who fits your tech stack.
How many hours per month does sales and lead generation support typically require for a media company?
It varies based on the size of your prospect list and outreach volume, but many media clients find that 15 to 25 hours per month covers consistent list building, outreach management, and CRM upkeep. Nacho's monthly budgets start at $1,000, and up to $200 of unused budget above that minimum can roll over each month, so we encourage clients to put their full budget to work every month.

Ready when you are

Start delegating your sales pipeline

Nacho will match you with a US-based EA experienced in media and publishing sales support and build a delegation plan around your specific workflow. Onboarding includes a one-time $300 setup fee and a dedicated Client Success Manager.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.