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Website Management & SEO · Legal

Website management & SEO support for law firms & legal practices

By Zack Pennington, CEO Updated

Your firm's website is often the first thing a prospective client sees after a referral or Google search: and outdated practice area pages, broken contact forms, or missing Google Business Profile information can quietly cost you consultations. Legal marketing has specific compliance considerations around attorney advertising rules that generic marketing agencies often overlook. A Nacho specialist handles the ongoing maintenance and optimization work so your site stays accurate, visible, and professionally presented without pulling attorneys or paralegals away from billable work.

Tools we work with: WordPress Google Search Console Google Analytics 4 SEMrush

Can a Virtual Assistant handle website management & SEO for lawyers and law firms?

Yes. Nacho matches lawyers and law firms with a vetted, 100% US-based Specialist who owns website management & SEO week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns website management & SEO for lawyers and law firms

A Nacho EA assigned to your law firm will manage the day-to-day website and SEO tasks that tend to pile up and get deprioritized. On the website side, that typically means updating practice area pages when your focus shifts, publishing attorney bios for new hires, uploading blog posts or legal guides drafted by your team, and monitoring for broken links or plugin issues in WordPress or Squarespace. For SEO, your EA will handle local citation management, keep your Google Business Profile current with accurate hours and service areas, track keyword rankings using tools like SEMrush or Ahrefs, and submit schema markup updates to help your firm appear in local pack results. Your role is to review and approve anything client-facing: the EA handles the execution, flags anything that needs attorney sign-off, and keeps a running log of changes made.

Off your plate

What your Specialist takes off your plate

Before your first session, give your EA access to your CMS, Google Business Profile, and any existing SEO tools, and share your state bar's attorney advertising guidelines so they know what language or claims require attorney review before publishing. The most common mistake law firms make is handing off website work without a clear approval workflow, which creates delays or, worse, content that goes live without the right disclaimers. A simple rule like 'anything client-facing gets attorney eyes before publishing' keeps things moving and compliant.

  1. Practice Area Page Updates

    Revise and publish changes to practice area pages in your CMS (WordPress, Squarespace, or Clio Grow) when your firm expands, narrows, or rebrands its service offerings.

  2. Google Business Profile Management

    Keep your firm's GBP listing accurate with current office hours, service areas, attorney names, and respond to or flag incoming client reviews for your review.

  3. Local SEO Citation Audits

    Audit and correct your firm's NAP (name, address, phone) consistency across legal directories like Avvo, FindLaw, Justia, and Martindale-Hubbell using tools like BrightLocal.

  4. Legal Blog Publishing and On-Page Optimization

    Format and publish attorney-authored blog posts or legal guides with proper title tags, meta descriptions, internal links, and header structure to support organic search visibility.

  5. Monthly SEO Performance Reporting

    Pull keyword ranking data, organic traffic trends, and Google Search Console insights into a concise monthly report so you can see what's working without logging into multiple platforms.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Ahrefs
Google Analytics 4
SEMrush
Screaming Frog
Google Search Console
WordPress

...and many more!

Client proof

Trusted by lawyers and law firms

Nacho supports lawyers and law firms including Advantage Evans, La Firma Inmigrantes Primero, Rupal Law, handling everything from website management & seo to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating website management & SEO costs for lawyers and law firms

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA handle our website without understanding legal terminology?
Nacho EAs are not attorneys and won't draft legal content, but they are experienced with legal website structures, common practice area terminology, and the types of disclaimers and compliance language that typically appear on law firm sites. For anything substantive: case results, legal advice language, or new service descriptions, your EA will flag it for attorney review before publishing rather than making judgment calls independently.
Will this help our firm rank better in local searches for attorney services?
Consistent local SEO work: accurate directory listings, an optimized Google Business Profile, and properly structured practice area pages, directly supports local pack rankings for searches like 'family law attorney Austin' or 'personal injury lawyer near me.' Results depend on your market's competitiveness and your site's existing authority, but the foundational work your EA handles is what most law firms neglect and what search engines reward over time.
How does billing work if some months need more website work than others?
Nacho's monthly Talent Budget starts at $1,000, and up to $200 of unused budget above that minimum can roll over to the following month, so a lighter month doesn't have to mean fully lost budget. Your Client Success Manager helps you map out where website and SEO tasks fit within your overall delegation plan so you're using hours on the highest-impact work each month.

Ready when you are

Let an EA handle your firm's website and SEO

Your monthly budget starts at $1,000 with a one-time $300 onboarding fee, and your Client Success Manager will build a delegation plan tailored to your firm's specific needs. Schedule a call to see how it works.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.