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Marketing & Campaigns · Legal

Legal marketing support without the agency overhead

By Zack Pennington, CEO Updated

Most attorneys know they need consistent marketing: newsletter touchpoints, LinkedIn presence, Google Business updates, but it falls to the bottom of the list when client work picks up. A Nacho specialist handles the execution so your firm stays visible without you carving time out of billable hours. Whether you're a solo practitioner building a referral network or a mid-size firm running practice area campaigns, this is work that can be delegated.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for lawyers and law firms?

Yes. Nacho matches lawyers and law firms with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Onboarding starts with a $300 Delegation Strategy Plan, your Talent Budget starts at $1,000 a month, and matching takes about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for lawyers and law firms

A Nacho EA assigned to legal marketing typically handles the production and scheduling layer of your campaigns: drafting attorney bio updates, writing and formatting client-facing newsletters in Mailchimp or Constant Contact, scheduling social posts in tools like Buffer or Hootsuite, and coordinating content calendars across your practice areas. They work from your firm's brand guidelines and approved messaging, so you're not starting from scratch each time, you review and approve, they execute. For firms running Google Ads or tracking campaign performance, an EA can pull reporting data and format it into a simple summary you can act on. Your Client Success Manager at Nacho builds a delegation plan upfront so the EA understands your audience: whether that's referring attorneys, corporate clients, or individual consumers, before any content goes out.

Off your plate

What your Specialist takes off your plate

The most common mistake legal professionals make when delegating marketing is handing over a vague directive like 'post more on LinkedIn' without providing approved messaging or compliance guardrails. Before your first session, pull together your firm's brand guidelines, a short list of topics you're comfortable being associated with publicly, and any bar association advertising rules that apply in your state, your EA needs that context to produce content you can actually use. Even a 30-minute kickoff call covering your target client profile and preferred tone will cut revision cycles significantly.

  1. Legal Newsletter Drafting and Distribution

    EA drafts monthly or quarterly client newsletters in Mailchimp or Constant Contact, incorporating case updates, firm news, or practice area spotlights, then schedules distribution to your segmented contact lists.

  2. LinkedIn Content Scheduling for Attorneys

    EA writes and schedules LinkedIn posts for individual attorneys or the firm page using Buffer or Hootsuite, covering thought leadership topics, case results, speaking engagements, and bar association activity.

  3. Google Business Profile Maintenance

    EA keeps your Google Business Profile current with updated hours, service descriptions, and posts, a frequently neglected touchpoint that affects local search visibility for prospective clients.

  4. Legal Directory and Profile Updates

    EA audits and updates attorney profiles on Avvo, Martindale-Hubbell, FindLaw, and Justia to ensure consistent bios, practice areas, and contact information across directories.

  5. Campaign Performance Reporting

    EA pulls data from Google Analytics, Mailchimp, or your CRM and formats a plain-language summary of open rates, click-throughs, and traffic trends so you can make informed decisions without digging through dashboards.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Later
HubSpot
Google Analytics
Buffer
Mailchimp

...and many more!

Client proof

Trusted by lawyers and law firms

Nacho supports lawyers and law firms including Advantage Evans, La Firma Inmigrantes Primero, Rupal Law, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for lawyers and law firms

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA handle legal marketing without a law license or legal background?
Yes, the work being delegated is production and coordination, not legal advice or strategy. Your EA drafts, schedules, and reports; you review anything client-facing before it goes out. For firms with specific compliance requirements around attorney advertising, you provide those guardrails upfront and the EA works within them.
How does Nacho handle confidentiality given the sensitivity of legal client data?
Nacho EAs are US-based professionals who sign confidentiality agreements, and your Client Success Manager can walk you through the onboarding documentation. For marketing work specifically, your EA typically works with anonymized or already-public content: campaign copy, social posts, newsletter templates, rather than case files or client records.
Is 51 time entries across industries enough to trust that Nacho understands legal marketing?
That's a fair question. The 51 entries reflect logged marketing and campaign work across Nacho's client base, and legal is one of 16+ industries served. What matters more practically is that your EA is briefed on your specific firm, audience, and compliance requirements during onboarding, the Delegation Strategy Plan is designed to surface exactly that context before work begins.

Ready when you are

Start delegating legal marketing this month

Nacho's onboarding includes a Delegation Strategy Plan built around your firm's goals, so your EA hits the ground running. Monthly budgets start at $1,000 with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.