Website Management & SEO · Technology

Website management & SEO support for technology companies

By Zack Pennington, CEO Updated

Tech companies move fast, and your website often lags behind: outdated product pages, blog posts that never get published, and technical SEO issues that quietly hurt your rankings. Whether you're a SaaS company managing a WordPress or Webflow site, or a dev shop whose team shouldn't be spending billable hours on content updates and metadata, a Nacho EA handles the ongoing maintenance work that keeps your site accurate and discoverable. This is the operational layer most tech teams know they need but never prioritize.

Tools we work with: WordPress Google Search Console Google Analytics 4 SEMrush

How it works

How Nacho handles website management & seo for tech companies

A Nacho EA assigned to website management and SEO for a technology client typically works inside your CMS: most commonly WordPress, Webflow, or HubSpot: handling page updates, publishing blog content, and maintaining internal linking structures. On the SEO side, they work within tools like Semrush, Ahrefs, or Google Search Console to track keyword rankings, flag crawl errors, and implement on-page optimizations like title tags, meta descriptions, alt text, and schema markup. They don't replace a dedicated SEO strategist, but they execute the tactical work that often stalls on someone's to-do list: updating old posts, fixing broken links, submitting sitemaps, and keeping your Google Business Profile current if applicable. Your role is to review and approve content before it goes live and to flag any product or feature changes the EA needs to reflect on the site. Most clients check in weekly via Slack or a shared project board in Asana or Notion.

Off your plate

What your EA takes off your plate

Before your first session, document which CMS you're on, what level of access you're comfortable granting, and whether you have an existing SEO tool subscription the EA can work inside, don't assume they'll need to start from scratch, but also don't assume your current setup is self-explanatory. The most common mistake tech clients make is handing off website work without a style guide or approval workflow, which creates revision loops that eat into hours. A 30-minute onboarding call where you walk the EA through your site structure and show them one or two examples of what 'done' looks like will save significant back-and-forth in the first month.

  1. CMS Content Updates & Page Maintenance

    Publishing new pages, updating product or feature descriptions, and making copy edits in WordPress, Webflow, or HubSpot based on your team's input.

  2. On-Page SEO Optimization

    Auditing and updating title tags, meta descriptions, header structure, and image alt text across existing pages using Semrush or Ahrefs recommendations.

  3. Technical SEO Monitoring

    Reviewing Google Search Console weekly for crawl errors, indexing issues, and Core Web Vitals flags, then documenting findings or escalating to your dev team.

  4. Blog Publishing & Internal Linking

    Formatting and publishing blog posts written by your team or content writers, adding relevant internal links, and tagging posts correctly for site taxonomy.

  5. Backlink & Keyword Rank Tracking

    Pulling weekly or monthly ranking reports for target keywords and monitoring backlink profiles in Ahrefs or Moz, summarized in a shared tracking doc.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Google Search Console
SEMrush
Google Analytics 4
Screaming Frog
WordPress
Ahrefs

...and many more!

Client proof

Trusted by tech companies

Nacho supports tech companies including Permute AI, Ritual, handling everything from website management & seo to broader operational support.

Talent Budget

What website management & seo support costs for tech companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a discovery call

Good questions

Frequently asked questions

Yes, many tech clients set up a staging workflow where the EA makes updates in a staging environment or drafts changes for review before anything goes to production. This is a common setup for companies using WordPress with WP Engine or Webflow's staging mode, and it's something you'd establish during onboarding with your Client Success Manager.
This is actually one of the most common setups for tech clients: an agency provides the strategy and audits, but the implementation work (updating metadata, fixing redirects, publishing optimized content) falls through the cracks. A Nacho EA can work directly from your agency's recommendations and handle the execution layer, keeping your agency's work from sitting idle.
Nacho EAs sign NDAs and all work is done by vetted, US-based contractors. For system access, best practice is to create a dedicated login with role-appropriate permissions, contributor or editor access in WordPress, for example, rather than sharing admin credentials. Your Client Success Manager can walk you through access setup during onboarding.

Ready when you are

Put your website maintenance on autopilot

Starting at $1,000/month, you get a dedicated US-based EA and a Strategic Delegation Plan built around your site and SEO needs. One-time $300 onboarding fee, unused hours roll over, and you're not locked in after the first three months.