Research · Technology

Research support for technology companies that can't afford to guess

By Zack Pennington, CEO Updated

In tech, decisions about tooling, competitors, partnerships, and market positioning move fast, and bad research wastes more time than no research at all. Whether you're evaluating a new SaaS stack, sizing a market for a pitch deck, or tracking what competitors just shipped, a Nacho EA can own the research layer so your team stays focused on building. This is structured, documented work, not a Google search handed back in a doc.

Tools we work with: LinkedIn Sales Navigator Apollo.io SEMrush SimilarWeb

How it works

How Nacho handles research for tech companies

A Nacho EA assigned to research for a technology client typically works from a brief or standing priorities you define with your Client Success Manager during onboarding. Day-to-day, that might look like monitoring G2, Capterra, and Product Hunt for competitor activity, pulling together feature comparison matrices in Notion or Google Sheets, or sourcing contact lists from LinkedIn Sales Navigator for a GTM push. They'll use tools like Crunchbase for funding and firmographic data, SEMrush or SimilarWeb for traffic and SEO benchmarking, and Perplexity or standard web research for fast-turnaround questions. Your role is to set the research question and review the output: the EA handles the sourcing, synthesis, and formatting so findings are actually usable, not just a pile of links.

Off your plate

What your EA takes off your plate

Before your first research request, write down exactly what decision the research needs to support, not just the topic, but what you'll do with the output. The most common mistake is handing over a vague prompt like 'research our competitors' and expecting a usable deliverable; an EA can do thorough work, but they need to know what 'done' looks like for your context. A one-paragraph brief with the decision, the format you want, and two or three example competitors or sources you already trust will cut revision cycles significantly.

  1. Competitive Feature Matrix

    Build and maintain a structured comparison of competitor products using G2, Capterra, and direct product documentation, formatted in Notion or Google Sheets for easy team reference.

  2. Market Sizing & Landscape Research

    Pull TAM/SAM/SOM data from industry reports, Crunchbase, and analyst sources to support pitch decks, board updates, or product strategy documents.

  3. Vendor & Tool Evaluation

    Research and summarize SaaS vendors, APIs, or infrastructure providers against a defined criteria set: pricing tiers, integration support, reviews, and contract terms.

  4. Competitor Monitoring & Change Tracking

    Set up and run regular checks on competitor websites, changelogs, press releases, and social channels to flag product updates, pricing changes, or new feature launches.

  5. Prospect & Account Research

    Use LinkedIn Sales Navigator and Crunchbase to build enriched prospect lists with firmographic data, tech stack signals, and recent funding events to support sales or partnership outreach.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

SEMrush
Claude
Gemini
ChatGPT
G2
Statista

...and many more!

Client proof

Trusted by tech companies

Nacho supports tech companies including Permute AI, Ritual, handling everything from research to broader operational support.

Talent Budget

What research support costs for tech companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a discovery call

Good questions

Frequently asked questions

Yes, with the right brief. Nacho EAs are strong generalist researchers: they can evaluate documentation, synthesize G2 reviews, compare pricing pages, and summarize integration support across platforms. For research that requires hands-on testing or deep engineering judgment, the EA handles the structured information-gathering layer and you or your team make the technical call.
All Nacho talent operates under confidentiality agreements, and your Client Success Manager can walk you through the specifics during onboarding. For sensitive research projects, most clients share context through a dedicated Notion workspace or a shared Google Drive folder with access controls, rather than open email threads.
It depends on scope and frequency, a one-time market landscape report might take 6 to 10 hours, while ongoing competitive monitoring with weekly summaries could run 8 to 15 hours per month. Nacho's monthly budget starts at $1,000, and unused hours roll over, so you're not penalized if a lighter research month follows a heavy one.

Ready when you are

Start delegating research to a US-based EA

Your onboarding includes a Strategic Delegation Plan built around your specific research needs, so your EA hits the ground with context, not questions. One-time $300 onboarding fee, then $1,000/month to start.