Sales & Lead Generation · Technology

Sales & lead generation support for technology companies

By Zack Pennington, CEO Updated

Tech founders and sales leaders spend too much time on pipeline mechanics: researching prospects, building lists, and maintaining CRM data, instead of closing deals. Whether you're selling SaaS, IT services, or hardware solutions, a Nacho EA can own the top-of-funnel work that keeps your pipeline moving. This is hands-on support from someone who understands B2B tech sales cycles, not just someone who can send emails.

Tools we work with: HubSpot Salesforce Attio LinkedIn Sales Navigator

How it works

How Nacho handles sales & lead generation for tech companies

A Nacho EA working on sales and lead generation for a technology company typically handles prospect research using tools like LinkedIn Sales Navigator, Apollo.io, or ZoomInfo: building targeted lists based on ICP criteria like company size, tech stack, industry vertical, and funding stage. They'll manage and clean your CRM (HubSpot, Salesforce, or Pipedrive are common), making sure contact records, deal stages, and activity logs stay accurate so your reporting is reliable. On the outreach side, they can build and schedule sequences in tools like Outreach, Salesloft, or Apollo, draft personalized first-touch emails, and flag warm responses for you to take over. Your role is to define the ICP, approve messaging, and handle the conversations once a prospect engages, the EA handles everything upstream of that. Most clients check in weekly with their EA to review list quality, adjust targeting, and prioritize follow-up.

Off your plate

What your EA takes off your plate

Before your first week, document your ideal customer profile in writing: industry, company size, titles you sell to, and any firmographic or technographic filters that matter. The most common mistake is handing an EA access to your CRM and Sales Navigator without this context, then wondering why the lists don't convert. The clearer your ICP, the faster your EA can build pipeline that's actually worth working.

  1. ICP-Based Prospect List Building

    Research and compile targeted prospect lists using LinkedIn Sales Navigator or Apollo.io filtered by job title, company size, tech stack, and funding stage relevant to your solution.

  2. CRM Data Entry and Hygiene

    Keep HubSpot, Salesforce, or Pipedrive records current by logging contacts, updating deal stages, deduplicating entries, and flagging stale opportunities.

  3. Outbound Email Sequence Setup

    Build and schedule multi-step outreach sequences in tools like Outreach or Apollo, including drafting personalized first-touch and follow-up email copy based on approved messaging.

  4. LinkedIn Outreach and Connection Management

    Send connection requests, manage message threads, and track engagement with target accounts on LinkedIn, escalating warm replies to the sales rep or founder.

  5. Lead Qualification Research

    Before demos or discovery calls, pull background on the prospect's company, tech stack, recent news, and known pain points so your sales team walks in prepared.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Salesforce
LinkedIn Sales Navigator
Outreach
ZoomInfo
HubSpot
Attio

...and many more!

Client proof

Trusted by tech companies

Nacho supports tech companies including Permute AI, Ritual, handling everything from sales & lead generation to broader operational support.

Talent Budget

What sales & lead generation support costs for tech companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
15 hours $525
Specialists
~$50/hour
10 hours $500
Fractional Executives
~$95/hour
5 hours $475
Your monthly budget
$1,500

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a discovery call

Good questions

Frequently asked questions

Yes: EAs are experienced with the major CRM and sales engagement platforms used in B2B tech, including HubSpot, Salesforce, Pipedrive, Apollo, Outreach, and Salesloft. You'll grant access during onboarding, and your Client Success Manager will document the specific workflows your EA should follow.
Both are possible depending on your preference. Some clients provide approved templates and just need the EA to personalize and schedule them; others have the EA draft copy from scratch based on messaging guidelines, which the client then reviews before sequences go live. Your onboarding Strategic Delegation Plan will define which approach fits your workflow.
Absolutely. Long-cycle tech sales actually benefit more from consistent top-of-funnel activity because pipeline gaps show up months later and are harder to recover from. An EA keeping your prospecting and CRM activity steady, even at a modest pace, prevents the feast-or-famine cycle that hits when founders or AEs get heads-down on active deals.

Ready when you are

Start building pipeline without doing it yourself

Nacho's onboarding includes a Strategic Delegation Plan so your EA starts with clear direction, not a learning curve. Plans start at $1,000/month with a one-time $300 onboarding fee.