Sales & Lead Generation · Technology
Sales & lead generation support for technology companies
Tech founders and sales leaders spend too much time on pipeline mechanics: researching prospects, building lists, and maintaining CRM data, instead of closing deals. Whether you're selling SaaS, IT services, or hardware solutions, a Nacho specialist can own the top-of-funnel work that keeps your pipeline moving. This is hands-on support from someone who understands B2B tech sales cycles, not just someone who can send emails.
Tools we work with: HubSpot Salesforce Attio LinkedIn Sales Navigator
Can a Virtual Assistant handle sales & lead generation for tech companies?
Yes. Nacho matches tech companies with a vetted, 100% US-based Executive Assistant or Specialist who owns sales & lead generation week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.
See how the match works What a Talent Budget costs Book a discovery call
How it works
How delegated sales & lead generation works for tech companies
A Nacho EA working on sales and lead generation for a technology company typically handles prospect research using tools like LinkedIn Sales Navigator, Apollo.io, or ZoomInfo: building targeted lists based on ICP criteria like company size, tech stack, industry vertical, and funding stage. They'll manage and clean your CRM (HubSpot, Salesforce, or Pipedrive are common), making sure contact records, deal stages, and activity logs stay accurate so your reporting is reliable. On the outreach side, they can build and schedule sequences in tools like Outreach, Salesloft, or Apollo, draft personalized first-touch emails, and flag warm responses for you to take over. Your role is to define the ICP, approve messaging, and handle the conversations once a prospect engages, the EA handles everything upstream of that. Most clients check in weekly with their EA to review list quality, adjust targeting, and prioritize follow-up.
Off your plate
What comes off your plate
Before your first week, document your ideal customer profile in writing: industry, company size, titles you sell to, and any firmographic or technographic filters that matter. The most common mistake is handing an EA access to your CRM and Sales Navigator without this context, then wondering why the lists don't convert. The clearer your ICP, the faster your EA can build pipeline that's actually worth working.
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ICP-Based Prospect List Building
Research and compile targeted prospect lists using LinkedIn Sales Navigator or Apollo.io filtered by job title, company size, tech stack, and funding stage relevant to your solution.
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CRM Data Entry and Hygiene
Keep HubSpot, Salesforce, or Pipedrive records current by logging contacts, updating deal stages, deduplicating entries, and flagging stale opportunities.
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Outbound Email Sequence Setup
Build and schedule multi-step outreach sequences in tools like Outreach or Apollo, including drafting personalized first-touch and follow-up email copy based on approved messaging.
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LinkedIn Outreach and Connection Management
Send connection requests, manage message threads, and track engagement with target accounts on LinkedIn, escalating warm replies to the sales rep or founder.
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Lead Qualification Research
Before demos or discovery calls, pull background on the prospect's company, tech stack, recent news, and known pain points so your sales team walks in prepared.
Your stack
Tools our team works with
We adapt to your existing stack, no forced migrations.
Salesforce 
LinkedIn Sales Navigator 
Outreach 
ZoomInfo 
HubSpot 
Attio Client proof
Trusted by tech companies
Nacho supports tech companies including Permute AI, Ritual, handling everything from sales & lead generation to broader operational support.
The model
What delegating to Nacho actually looks like
This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.
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Start with a Delegation Strategy Plan
A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.
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Get matched in about a week
We match you with a vetted, 100% US-based Executive Assistant or Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.
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Set a monthly Talent Budget
Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.
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Three months, then month to month
The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.
Talent Budget
What delegating sales & lead generation costs for tech companies
Drag the sliders to build a monthly plan that fits your workload.
Executive Assistants
from $40/hourSpecialists
from $65/hourFractional Executives
from $125/hourStarting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.
Good questions
Frequently asked questions
Can a Nacho EA work inside our existing sales tools like HubSpot or Salesforce?
Will the EA actually write outreach copy, or just send what we provide?
We have a long B2B sales cycle, is this service still useful if deals take 6-12 months to close?
Ready when you are
Start building pipeline without doing it yourself
Nacho's onboarding includes a Delegation Strategy Plan so your EA starts with clear direction, not a learning curve. Plans start at $1,000/month with a one-time $300 onboarding fee.
Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.