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Marketing & Campaigns · Technology

Marketing & campaign support for technology companies

By Zack Pennington, CEO Updated

Tech teams move fast, but marketing execution: drafting email sequences, scheduling social content, coordinating product launch assets, consistently falls to engineers or founders who have better things to do. A Nacho specialist handles the operational side of your marketing so your core team stays focused on product. Whether you're running drip campaigns in HubSpot, pushing out a SaaS feature release, or managing a content calendar across channels, we've done this work before.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for tech companies?

Yes. Nacho matches tech companies with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for tech companies

A Nacho EA assigned to marketing and campaigns for a technology client typically works inside tools like HubSpot, Mailchimp, ActiveCampaign, Buffer, or Hootsuite, wherever your current stack lives. Day-to-day, they handle tasks like building and scheduling email campaigns, drafting copy for social posts and newsletters, updating landing pages in tools like Webflow or WordPress, and tracking campaign performance metrics in Google Analytics or your CRM. Your role is to provide the strategic direction: the offer, the audience, the message, and the EA handles execution and coordination from there. A dedicated Client Success Manager builds a Delegation Strategy Plan at onboarding, so the EA understands your brand voice, approval workflows, and launch cadences before touching anything live. Clients typically find that handing off the repeatable campaign operations frees up several hours a week without losing control over messaging or positioning.

Off your plate

What your Specialist takes off your plate

The most common mistake tech founders make when delegating marketing for the first time is handing off tasks before documenting their brand voice and approval process, which leads to a round of revisions that costs more time than it saves. Before your first session, put together a short brief: your target buyer persona, 2-3 examples of copy you like, and a clear answer to who approves content before it goes out. That single document will cut onboarding friction significantly and let the EA move at speed from week one.

  1. Email Campaign Build and Scheduling

    Set up segmented email sequences in HubSpot or Mailchimp, including copy formatting, list selection, A/B subject line setup, and scheduled deployment.

  2. Product Launch Campaign Coordination

    Organize launch timelines, draft announcement copy for email and social, coordinate asset delivery from designers, and ensure all channels go live on schedule.

  3. Social Media Content Scheduling

    Draft platform-specific posts for LinkedIn, Twitter/X, or other channels, load them into Buffer or Hootsuite, and maintain a rolling content calendar aligned to your release schedule.

  4. Campaign Performance Reporting

    Pull open rates, click-through rates, and conversion data from your CRM or Google Analytics and compile them into a recurring summary you can act on.

  5. Landing Page and CTA Updates

    Make copy and layout edits to campaign landing pages in Webflow, WordPress, or HubSpot CMS to reflect current offers, feature updates, or seasonal messaging.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Later
Google Analytics
Mailchimp
Buffer
HubSpot

...and many more!

Client proof

Trusted by tech companies

Nacho supports tech companies including Permute AI, Ritual, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for tech companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA work inside our existing marketing stack, or do we need to change tools?
Nacho EAs work inside your existing tools: HubSpot, Mailchimp, ActiveCampaign, Webflow, Buffer, and similar platforms are common in our client base. You don't need to change anything; the EA adapts to your stack, not the other way around.
We're a small SaaS team with irregular launch cycles. Is a monthly retainer model practical for us?
It can work well because up to $200 of unused budget rolls over each month, so a slower month isn't entirely lost. Many tech clients use heavier hours around launch windows and lighter hours during development sprints, and staying close to your full budget each month helps you get the most from the engagement.
How does Nacho handle brand voice and messaging consistency for a technical product?
During onboarding, your Client Success Manager builds a Delegation Strategy Plan that includes brand voice guidelines, audience context, and any product-specific terminology your EA needs to know. You can also share existing copy samples or a style guide, and the EA references those before drafting anything.

Ready when you are

Start delegating your marketing execution

Monthly plans start at $1,000 with a one-time $300 onboarding fee that includes your Delegation Strategy Plan. If marketing tasks are sitting on the wrong person's plate, this is a straightforward fix.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.