Email Marketing
You know what you need built in Mailchimp. The campaigns are mapped out, the segments exist in theory, and the automations have been on your to-do list for months. What's missing is someone who can sit down in your account and actually do the work. Nacho's fractional specialists handle Mailchimp execution directly, building and maintaining campaigns, audiences, and automations under your brand and with your approval at each step. This is not consulting or advice. It is hands-on work inside your account.
What we do
Concrete work our fractional specialists take on inside your Mailchimp account. No vague promises.
Specialists take your copy and design direction, build the campaign inside Mailchimp using your saved templates or brand defaults, configure subject lines and preview text, set the audience segment, and schedule or send on your behalf. Every campaign is reviewed against your checklist before it goes out. Deliverables include a sent campaign, a screenshot of the final build, and a link to the report once data populates.
Using Mailchimp's Customer Journey builder, specialists map trigger points, set wait conditions, add branching logic based on contact activity, and connect the right email content to each step. Common builds include welcome series, post-purchase follow-ups, and re-engagement paths. Each journey is documented with a flowchart so your team understands what fires and when.
Over time, Mailchimp audiences accumulate duplicate contacts, inconsistent tags, and segments that no longer reflect how your business actually works. Specialists review your current audience structure, identify redundancies, clean up tag naming conventions, and rebuild segments using consistent logic. The output is a documented audience map and a cleaned contact list ready for accurate segmentation.
Specialists build embedded forms, pop-up forms, and Mailchimp-hosted landing pages tied to specific audiences or tags. Form fields are configured to capture the data your segments depend on, and confirmation and thank-you messaging is customized to match your brand voice. After launch, specialists monitor form submissions and flag any integration or delivery issues.
Specialists connect Mailchimp to tools like Shopify, WooCommerce, HubSpot, or Zapier to keep contact data and purchase activity in sync. This includes mapping fields between platforms, testing data flow, and setting up automations that trigger from external events such as a new order or a form fill on your website. Integration work is documented with a connection log so nothing breaks silently.
If you are moving from Klaviyo, Constant Contact, ActiveCampaign, or another email platform, specialists handle the contact export, field mapping, and import into Mailchimp with suppression lists and unsubscribes intact. Existing automations are reviewed and rebuilt in Mailchimp's Customer Journey or Classic Automations format. Migration work includes a pre-launch checklist to confirm deliverability settings like DKIM and SPF are properly configured.
The handoff
During onboarding, your dedicated Client Success Manager reviews your existing Mailchimp account alongside you, identifying what is already built, what is broken or outdated, and what is missing entirely. From that review, we build a Strategic Delegation Plan that prioritizes Mailchimp tasks by impact and effort, so the first hours of work go toward what matters most. Specialists work directly inside your account using credentials you control, and every automation, campaign, or audience change is documented before it goes live. You approve the work at each milestone, so nothing ships without your visibility. Ongoing maintenance is scoped month to month based on your send calendar, list growth, and any platform changes Mailchimp rolls out.
Use cases
A few of the most common workflows our team has deployed with Mailchimp.
When a contact submits a form tied to a specific campaign or landing page, a source tag is applied automatically and the appropriate welcome series fires based on that tag. This keeps new contacts in the right nurture path from day one without manual sorting.
Using the Mailchimp-Shopify integration, a completed order updates the contact's purchase activity in Mailchimp and triggers a post-purchase email sequence with a review request or upsell offer. Specialists configure the product match conditions so only relevant follow-ups are sent based on what was purchased.
Specialists build a segment of contacts who have not opened or clicked in 90 days, launch a re-engagement campaign to that segment, and then move non-responders to an archived or suppressed status. This protects sender reputation and keeps your active audience metrics accurate.
On a recurring schedule, specialists receive your content brief or draft copy, build the campaign inside Mailchimp using your approved template, apply the correct audience segment, and send a preview link for your sign-off before scheduling. This removes the production bottleneck without removing your editorial control.
When a deal closes or a contact reaches a specific stage in your CRM, a Zapier automation creates or updates the corresponding Mailchimp contact and enrolls them in an onboarding sequence. Specialists build and test the Zap, confirm field mapping, and document the trigger logic so the workflow can be updated as your CRM evolves.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
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Ready when you are
Book a discovery call and we will audit your current Mailchimp setup, identify what needs to be built or fixed, and put together a prioritized roadmap for your first 90 days of support.