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Sales & Lead Generation · Coaching & Training

Fill your coaching pipeline without doing the prospecting yourself

By Zack Pennington, CEO Updated

Most coaches and trainers are excellent at delivering transformation but lose hours every week to the repetitive work of finding, qualifying, and following up with prospects. Whether you're selling one-on-one coaching packages, group programs, or corporate training contracts, the front-end sales work is predictable enough to delegate, and specific enough to do wrong if you hand it off without a clear system. Nacho specialists have supported sales and lead generation across service-based businesses and can plug into the outreach workflows your business actually needs.

Tools we work with: HubSpot Salesforce Attio LinkedIn Sales Navigator

Can a Virtual Assistant handle sales & lead generation for coaches and trainers?

Yes. Nacho matches coaches and trainers with a vetted, 100% US-based Executive Assistant or Specialist who owns sales & lead generation week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How delegated sales & lead generation works for coaches and trainers

A Nacho EA supporting your sales and lead generation will typically own the top-of-funnel activity that keeps your pipeline moving without requiring your direct involvement until a prospect is ready for a real conversation. Day-to-day, that means researching and building targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo.io, or Hunter.io, segmented by the audience profiles you define, whether that's HR directors for corporate training engagements or individual professionals seeking executive or life coaching. They'll draft and send outreach sequences through platforms like HubSpot, ActiveCampaign, or Close CRM, following messaging frameworks you've approved, and handle first-touch follow-ups so no warm lead goes cold. Your EA tracks response rates and pipeline activity in your CRM, flags interested prospects for you to take over, and keeps your contact database clean and current. Your role is to define your ideal client, approve the outreach voice, and show up for the conversations your EA books.

Off your plate

What comes off your plate

Before your EA sends a single outreach message, get clear on your ideal client in writing: industry, role, company size, and the specific problem your coaching or training solves for them. The most common mistake coaches make when delegating sales work is handing off outreach before the messaging is nailed down, which results in a busy pipeline full of the wrong people. Spend one focused session with your Client Success Manager building out your target profile and approving a message template, and the rest of the setup goes much faster.

  1. Prospect List Research and Building

    Using LinkedIn Sales Navigator, Apollo.io, or similar tools to identify and compile lists of qualified leads matching your ideal client profile, such as HR managers for corporate training or niche professionals for specialized coaching programs.

  2. Cold and Warm Outreach Sequencing

    Setting up and executing multi-step email or LinkedIn outreach sequences in tools like HubSpot, ActiveCampaign, or Lemlist, using messaging frameworks you've reviewed and approved.

  3. CRM Pipeline Management

    Logging all prospect activity, updating deal stages, and maintaining accurate contact records in your CRM so you always have a clear view of where leads stand without digging through inboxes.

  4. Discovery Call Scheduling and Prep

    Managing back-and-forth scheduling with interested prospects via Calendly or Acuity, sending confirmation and reminder messages, and preparing a brief prospect summary for you before each call.

  5. Lead Source Tracking and Reporting

    Monitoring which outreach channels and messaging angles are generating the most responses and compiling a simple weekly or biweekly report so you can make informed decisions about where to focus.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Outreach
Attio
ZoomInfo
HubSpot
Salesforce
Apollo.io

...and many more!

Client proof

Trusted by coaches and trainers

Nacho supports coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others, handling everything from sales & lead generation to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Executive Assistant or Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating sales & lead generation costs for coaches and trainers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
15 hours $600
Specialists
from $65/hour
10 hours $650
Fractional Executives
from $125/hour
5 hours $625
Your monthly budget
$1,875

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA handle outreach for both B2C coaching clients and B2B corporate training prospects?
Yes, but the two require distinct lists, messaging, and outreach channels, LinkedIn and direct email work well for corporate training buyers like L&D managers, while B2C coaching outreach often involves different platforms and a more personal tone. Your EA can run both tracks simultaneously as long as you've defined the target profiles and approved separate messaging frameworks for each.
Will the EA actually send outreach on my behalf, or just prepare the materials?
Nacho EAs can do both, depending on what you're comfortable with and what tools you have in place. Many coaches have their EA manage outreach directly from a connected email account or CRM sequence, while others prefer the EA to prepare everything and queue it for a final approval step, your Client Success Manager will help you figure out which setup fits your workflow during onboarding.
How quickly can an EA get up to speed on what I offer well enough to represent it in outreach?
Most EAs can write competent outreach after reviewing your existing sales materials, website, and a recorded walkthrough of your core offer, typically within the first week. The goal isn't for the EA to pitch your program from scratch; it's for them to execute a message you've already validated, so the better your existing materials, the faster the ramp-up.

Ready when you are

Start building your pipeline with less of your time

Nacho's onboarding includes a Delegation Strategy Plan built around your specific sales goals, so your EA hits the ground running. Monthly Talent Budgets start at $1,000 with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.