New Trusty Oak is now Nacho! Read the story

Graphic Design · Coaching & Training

Graphic design support for coaches & training professionals who need more than a logo

By Zack Pennington, CEO Updated

When you're running a coaching practice or training business, your visual content is doing sales work around the clock: your course landing pages, lead magnets, slide decks, and social graphics either build trust or lose it. Most coaches don't have a dedicated designer, which means this work either gets skipped or eats hours you should be spending with clients. A Nacho specialist handles the production side so your brand looks consistent whether someone finds you on Instagram, enrolls in your course, or opens your welcome email.

Tools we work with: Canva Adobe Express Google Slides Microsoft PowerPoint

Can a Virtual Assistant handle graphic design for coaches and trainers?

Yes. Nacho matches coaches and trainers with a vetted, 100% US-based Specialist who owns graphic design week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns graphic design for coaches and trainers

A Nacho graphic design EA typically works inside whatever tools your business already runs: Canva Pro, Adobe Express, or PowerPoint for coaches who deliver slide-based content, and platforms like Teachable, Kajabi, or Thinkific when course graphics need to match a specific template or upload spec. You share your brand kit: fonts, colors, logo files, once during onboarding, and your EA builds a reusable asset library from there so every new deliverable stays on-brand without a back-and-forth briefing session. Day-to-day, that might look like resizing a webinar promotional graphic for three different platforms, updating a workbook PDF with new module content, or building out a pitch deck for a corporate training proposal. Your Client Success Manager helps you document your visual standards upfront, so the EA can work with minimal direction once the system is in place. Your job is to approve and provide content: the EA handles layout, sizing, formatting, and file delivery.

Off your plate

What your Specialist takes off your plate

Before your first session, pull together your brand kit: your logo files (ideally in SVG or PNG with transparent background), your hex color codes, and the fonts you use, and drop them in a shared Google Drive or Dropbox folder. The most common mistake coaches make is assuming the EA can reverse-engineer brand standards from existing materials, which works but slows things down significantly in the first few weeks. If you have one existing piece you're proud of, include it as a style reference, that single example is often more useful than a written brief.

  1. Course Workbook and Handout Formatting

    Designing and formatting PDF workbooks, worksheets, and participant guides in Canva or Adobe Express to match your program's branding and upload requirements for platforms like Kajabi or Teachable.

  2. Social Media Promotional Graphics

    Creating sized graphics for Instagram, LinkedIn, and Facebook to promote launches, enrollment windows, live sessions, and testimonials, using your brand kit so posts stay consistent across platforms.

  3. Slide Deck Design and Template Building

    Building or refreshing PowerPoint or Google Slides decks for webinars, live training sessions, or corporate pitches, including master template setup so future updates stay on-brand.

  4. Lead Magnet and Opt-In Asset Creation

    Designing downloadable PDFs, checklists, or mini-guides used as lead magnets in your funnel, formatted for both on-screen readability and print if needed.

  5. Email Header and Newsletter Visual Assets

    Creating branded header images, section dividers, and promotional banners sized for ConvertKit, ActiveCampaign, or MailChimp templates used in your client communications and launch sequences.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Adobe Express
Unsplash / Pexels
Dropbox
Canva
Microsoft PowerPoint
Google Slides

...and many more!

Client proof

Trusted by coaches and trainers

Nacho supports coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others, handling everything from graphic design to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating graphic design costs for coaches and trainers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA design graphics that work inside my course platform like Kajabi or Teachable?
Yes, your EA can design graphics to the exact pixel dimensions and file format specs required by your platform. If you share your platform login or template guidelines, they can also upload and place assets directly so you're not doing a manual handoff.
I don't have a formal brand guide, is that a problem?
It's not a blocker, but it does add a step. Your Client Success Manager will help you document basic brand standards during onboarding using your existing materials as a reference. It's worth spending 30 minutes on this upfront, it saves hours of revision cycles later.
How does the revision process work when I need changes to a design?
Most coaches communicate feedback asynchronously through a shared folder with comment notes, a Loom video walkthrough, or a simple annotated screenshot, whatever fits your workflow. Your EA will establish a preferred feedback loop with you during onboarding so revisions don't require a live meeting.

Ready when you are

Get a designer who knows your coaching business

Nacho matches you with a US-based EA and builds a delegation plan around your actual content calendar. Start with a $1,000/month budget and a one-time $300 onboarding fee, and if you upgrade to a higher plan, up to $200 of unused budget can roll over each month.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.