Marketing & Campaigns · Coaching & Training
Marketing & campaign support for coaches & training professionals
Most coaches are strong at delivering transformation but stretched thin when it comes to executing the marketing that fills their programs. Whether you're running a group coaching launch, promoting a new workshop series, or trying to stay consistent with email and social between cohorts, the execution work tends to fall through the cracks. A Nacho specialist handles the behind-the-scenes campaign work so your marketing actually gets out the door.
Tools we work with: Mailchimp Klaviyo HubSpot Buffer
Can a Virtual Assistant handle marketing & campaigns for coaches and trainers?
Yes. Nacho matches coaches and trainers with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.
See how the match works What a Talent Budget costs Book a discovery call
How it works
How your Specialist owns marketing & campaigns for coaches and trainers
A Nacho EA assigned to a coaching or training business typically works inside tools like Mailchimp, ConvertKit, ActiveCampaign, or Kajabi to build and schedule email sequences, set up automations, and manage list segmentation. For launch periods: whether that's a new course, a coaching intensive, or a live event: they'll coordinate the campaign calendar, draft and schedule promotional emails, update landing pages, and track registration or enrollment numbers. On an ongoing basis, they can handle social media scheduling via Buffer or Later, repurpose webinar content into email newsletters, and pull basic performance metrics so you can see what's working. You stay in the strategist seat: you decide the offer, the messaging angle, and the launch dates. The EA executes the build-out and keeps the campaign moving on schedule.
Off your plate
What your Specialist takes off your plate
Before handing off campaign work, pull together your brand voice notes, any past emails or posts that performed well, and a clear description of the offer you're promoting: including the price, who it's for, and the key dates. The most common mistake coaches make is handing off a vague brief like 'write some launch emails' without context about the audience's pain points or the program's unique angle; your EA can execute well, but they can't manufacture your positioning from scratch.
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Email Sequence Setup and Scheduling
Build and schedule nurture or launch sequences in ConvertKit, ActiveCampaign, or Mailchimp, including tagging, segmentation, and automation triggers based on enrollment or opt-in behavior.
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Course or Program Launch Coordination
Manage the campaign calendar for a new cohort or course launch, tracking deadlines for emails, social posts, webinar promotions, and cart open/close dates.
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Landing Page and Opt-In Updates
Update registration pages, lead magnet opt-ins, or sales pages in platforms like Kajabi, Teachable, or LeadPages to reflect current offers, dates, and copy.
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Social Media Scheduling and Content Repurposing
Schedule promotional and value-driven posts via Buffer or Later, and repurpose existing content: such as podcast episodes, webinar clips, or blog posts, into social captions or email newsletters.
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Campaign Performance Reporting
Pull open rates, click-through rates, and enrollment or conversion data from your email platform and compile a simple summary so you can evaluate what's driving sign-ups.
Your stack
Tools our team works with
We adapt to your existing stack, no forced migrations.
Google Analytics 
Buffer 
HubSpot 
Mailchimp 
Klaviyo 
Later Client proof
Trusted by coaches and trainers
Nacho supports coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others, handling everything from marketing & campaigns to broader operational support.
The model
What delegating to Nacho actually looks like
This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.
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Start with a Delegation Strategy Plan
A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.
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Get matched in about a week
We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.
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Set a monthly Talent Budget
Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.
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Three months, then month to month
The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.
Talent Budget
What delegating marketing & campaigns costs for coaches and trainers
Drag the sliders to build a monthly plan that fits your workload.
Executive Assistants
from $40/hourSpecialists
from $65/hourFractional Executives
from $125/hourStarting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.
Good questions
Frequently asked questions
Can an EA manage a full coaching program launch, or just individual tasks?
What if I use an all-in-one platform like Kajabi or Teachable?
How many hours per month does marketing and campaign support typically require?
Ready when you are
Get your coaching campaigns off the back burner
Nacho matches you with a US-based EA and builds a delegation plan around your actual launch calendar and marketing tools. Start with a $1,000 monthly budget and a one-time $300 onboarding fee.
Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.