New Trusty Oak is now Nacho! Read the story

Content Creation & Blogging · Coaching & Training

Content creation & blogging support for coaches & training businesses

By Zack Pennington, CEO Updated

You have frameworks, methodologies, and expertise worth sharing: but turning that into consistent blog posts, newsletters, and lead magnets takes hours you don't have. Coaches and trainers often sit on a goldmine of recorded sessions, podcast episodes, and course material that never gets repurposed into content that attracts new clients. A Nacho specialist handles the production side so your ideas actually make it to your audience.

Tools we work with: WordPress Mailchimp ConvertKit Kajabi

Can a Virtual Assistant handle content creation & blogging for coaches and trainers?

Yes. Nacho matches coaches and trainers with a vetted, 100% US-based Specialist who owns content creation & blogging week after week, not a one-off task. Onboarding starts with a $300 Delegation Strategy Plan, your Talent Budget starts at $1,000 a month, and matching takes about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns content creation & blogging for coaches and trainers

A Nacho EA working with a coaching or training business typically operates inside your existing stack: whether that's Kajabi for your course content, ConvertKit or Mailchimp for email, or WordPress for your blog. On a week-to-week basis, they might take a recorded coaching call or podcast episode, pull out the key insights, and turn it into a structured blog post and a newsletter draft ready for your review. If you're launching a new program, they can develop lead magnet content: worksheets, guides, or email sequences, based on your existing frameworks and voice. Your role is to provide the raw material (recordings, notes, outlines) and do a final review pass; the EA handles the drafting, formatting, publishing, and scheduling. Across all industries, Nacho has logged 286 time entries for content creation and blogging work, so this is a well-worn workflow for our team.

Off your plate

What your Specialist takes off your plate

The most common mistake coaches make when delegating content work is assuming the EA can write in their voice without any reference material. Before your first week, pull together two or three pieces of content you've already written or recorded that you feel represent you well: a past newsletter, a webinar recording, a social caption, and share those alongside a brief note on who your audience is and what you want them to feel. That context cuts the revision cycle significantly and gets you to usable drafts much faster.

  1. Podcast Show Notes Writing

    EA listens to or reviews your episode transcript and writes structured show notes with key takeaways, timestamps, and calls to action, formatted for your website or Kajabi blog.

  2. Course Content Repurposing

    EA takes existing module recordings or lesson scripts and adapts them into blog posts, email sequences, or downloadable reference guides that extend the reach of your IP.

  3. Weekly or Monthly Newsletter Drafting

    EA drafts your ConvertKit or Mailchimp newsletter based on a brief or content calendar you approve, including formatting, link placement, and subject line options.

  4. Lead Magnet Development

    EA builds out the written content for opt-in offers: such as a 5-day email challenge, a checklist, or a short guide, structured around your coaching methodology and target audience.

  5. WordPress Blog Post Publishing

    EA formats and publishes finalized blog posts in WordPress, including adding headers, internal links, images, SEO meta descriptions, and scheduling the publish date.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Surfer SEO
Jasper
Yoast SEO
Claude
Google Docs
Gemini

...and many more!

Client proof

Trusted by coaches and trainers

Nacho supports coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others, handling everything from content creation & blogging to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating content creation & blogging costs for coaches and trainers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA write in my voice if my brand is built around my personal coaching style?
Yes, but it requires a short calibration period and good source material. EAs work best when you provide recordings, past content, or a brief style guide upfront: they draft, you refine, and the voice gets tighter over the first few weeks. Most coaches find that after a month, review time drops considerably.
We run everything through Kajabi, can your EAs work inside that platform?
Kajabi is one of the tools our content EAs commonly work in, including blog publishing, email broadcasts, and landing page copy. If your EA hasn't used Kajabi before, Nacho's onboarding process flags that so you're matched with someone who has relevant platform experience.
How does the monthly hour budget work if content needs vary, some months I'm launching, some months I'm not?
Up to $200 of unused budget rolls over each month, which helps coaches manage uneven content demands. During a launch month you might use more hours on email sequences and lead magnets; in quieter months, those hours can shift to evergreen blog posts or repurposing older content.

Ready when you are

Start turning your expertise into consistent content

Nacho matches you with a US-based EA experienced in coaching industry content workflows, with a dedicated Client Success Manager to map out exactly what gets delegated first. Monthly budgets start at $1,000 with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.