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Website Management & SEO · Manufacturing & Industrial

Website management & SEO support for manufacturing & industrial companies

By Zack Pennington, CEO Updated

Your website is often the first stop for procurement managers, distributors, and OEM buyers researching suppliers: but keeping it accurate, optimized, and updated rarely makes it to the top of anyone's priority list in a manufacturing environment. Whether you're managing product spec sheets, updating capabilities pages, or trying to rank for industry-specific search terms like 'custom metal fabrication [city]' or 'ISO 9001 certified contract manufacturer,' the work is real and it compounds when ignored. A Nacho specialist can own this work consistently so your site reflects what your operation actually does.

Tools we work with: WordPress Google Search Console Google Analytics 4 SEMrush

Can a Virtual Assistant handle website management & SEO for manufacturers?

Yes. Nacho matches manufacturers with a vetted, 100% US-based Specialist who owns website management & SEO week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns website management & SEO for manufacturers

A Nacho EA assigned to website management and SEO for your manufacturing business typically works inside your existing CMS: most commonly WordPress, with plugins like Yoast or RankMath for on-page SEO: to keep product pages, service descriptions, and certifications current. They handle routine tasks like uploading updated spec sheets, refreshing meta titles and descriptions for key capability pages, and submitting updated sitemaps to Google Search Console after changes are made. For SEO specifically, they conduct keyword research using tools like Semrush or Ahrefs to identify what your buyers are actually searching for: terms tied to materials, tolerances, certifications, or geographic service areas, and implement those findings across your site architecture. Your role is to provide technical input and approve content before it goes live; the EA handles the execution, scheduling, and reporting. You'll typically review a short weekly or biweekly summary of what was updated and what's moving in search rankings.

Off your plate

What your Specialist takes off your plate

Before your first session, pull together your current login credentials for your CMS, Google Search Console, and Google Analytics, and write down the three to five services or capabilities you most want to rank for: be specific about materials, processes, or industries you serve. The most common mistake manufacturers make when starting out is assuming the EA needs to understand metallurgy or machining to do this work well; they don't need to be an engineer, but they do need your team to be responsive when a page description requires a technical review before it goes live.

  1. Product and Capabilities Page Updates

    Revising page copy, uploading new spec sheets or datasheets, and ensuring product descriptions reflect current materials, tolerances, lead times, or certifications like AS9100 or IATF 16949.

  2. On-Page SEO Optimization

    Auditing and updating meta titles, meta descriptions, header tags, and image alt text across key pages using Yoast, RankMath, or your CMS's built-in SEO tools to target buyer-intent keywords.

  3. Google Search Console Monitoring

    Reviewing crawl errors, indexing issues, and search performance data weekly, then flagging or resolving technical issues that could suppress rankings for high-value pages.

  4. Local and Regional SEO Maintenance

    Keeping your Google Business Profile accurate, building location-specific landing pages for multi-site operations, and managing citations across industrial directories like ThomasNet or Maker's Row.

  5. Blog and Technical Content Publishing

    Formatting and publishing SEO-targeted blog posts or case studies written by your team or a specialist, including internal linking, schema markup, and proper categorization within your CMS.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Google Search Console
Ahrefs
Google Analytics 4
Screaming Frog
SEMrush
WordPress

...and many more!

Client proof

Trusted by manufacturers

Nacho supports manufacturers including PVS Chemicals, handling everything from website management & seo to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating website management & SEO costs for manufacturers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Our website hasn't been touched in two years. Can an EA assess what needs to be fixed first?
Yes: an EA can run a site audit using tools like Semrush, Screaming Frog, or Ahrefs to identify broken links, missing meta data, slow-loading pages, and keyword gaps. That audit typically becomes the roadmap for the first 30 to 60 days of work, prioritized by what's likely to have the most impact on visibility and lead quality.
We sell to other businesses, not consumers. Does SEO even matter for B2B manufacturing?
It does, especially for mid-market manufacturers where procurement teams and engineers are actively searching for qualified suppliers before ever contacting a sales rep. Ranking well for process-specific or certification-specific terms, like 'precision CNC turning titanium' or 'FDA-registered contract packager', puts you in front of buyers who are already in evaluation mode.
What if we have a custom or legacy CMS that isn't WordPress?
Nacho EAs are generally adaptable to most CMS platforms, including Drupal, Joomla, and some custom-built systems, though the learning curve may affect early productivity. During onboarding, your Client Success Manager will assess the platform and make sure the EA assigned has relevant experience or can get up to speed quickly before committing to a workflow.

Ready when you are

Keep your manufacturer website working as hard as your shop floor

Nacho's US-based EAs can take consistent ownership of your website updates and SEO so nothing falls through the cracks between production runs. Start with a $1,000/month budget and a Delegation Strategy Plan built around your specific capabilities and goals.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.