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Marketing & Campaigns · Manufacturing & Industrial

Marketing & campaign support for manufacturing & industrial companies

By Zack Pennington, CEO Updated

Most manufacturing and industrial businesses have strong products and thin marketing bandwidth, a sales engineer doubling as a content writer, or a plant manager approving trade show materials between production runs. Nacho connects you with US-based fractional specialists who can own the execution side of your marketing so your technical staff stays focused on operations. Whether you're promoting a new product line, preparing for an industry trade show, or keeping your LinkedIn presence active between sales cycles, a specialist handles the logistics and production work.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for manufacturers?

Yes. Nacho matches manufacturers with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for manufacturers

A Nacho EA working on marketing and campaigns for a manufacturing client typically handles the day-to-day execution that falls between strategy and sales, things like drafting and scheduling product announcements in HubSpot or Mailchimp, updating your company LinkedIn page with case studies or application spotlights, coordinating trade show collateral timelines with your print vendor, and maintaining your editorial calendar in Asana or Trello. They work from your brand guidelines and existing templates, so output stays consistent without requiring your team to write from scratch. Your role is to review and approve; the EA handles drafts, scheduling, vendor follow-up, and tracking campaign performance in tools like Google Analytics or your CRM. For clients with longer B2B sales cycles, an EA can also manage lead nurture email sequences and ensure your contact lists in Salesforce or HubSpot stay segmented and current. Nacho has logged over 51 time entries for marketing and campaign work across industries, so the workflows are well-established.

Off your plate

What your Specialist takes off your plate

Before your first session, pull together whatever brand assets you already have: your logo files, any existing email templates, your product catalog or spec sheets, and a short list of your target customer types (OEMs, distributors, MRO buyers, etc.). The most common mistake manufacturing clients make is waiting until assets are 'perfect' before handing anything off, your EA can work with rough materials and will flag gaps as they go, so don't let incomplete brand guidelines be the reason you delay.

  1. Product Line Email Campaign Management

    Drafting, building, and scheduling promotional or announcement emails in Mailchimp or HubSpot, including list segmentation by industry vertical or customer type.

  2. Trade Show & Event Marketing Coordination

    Managing pre-show outreach sequences, coordinating collateral deadlines with designers or print vendors, and building attendee follow-up email workflows post-event.

  3. LinkedIn Company Page Content Production

    Writing and scheduling posts that highlight product capabilities, facility milestones, certifications, or customer application stories relevant to your target OEM or distributor audience.

  4. Case Study and Application Note Formatting

    Taking raw notes or interview transcripts from your engineers and formatting them into polished one-page case studies or application briefs ready for sales or web use.

  5. Campaign Performance Reporting

    Pulling open rate, click-through, and lead data from HubSpot, Mailchimp, or Google Analytics and compiling a concise monthly summary so you can evaluate what's working without digging into the dashboards yourself.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Google Analytics
HubSpot
Mailchimp
Buffer
Later

...and many more!

Client proof

Trusted by manufacturers

Nacho supports manufacturers including PVS Chemicals, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for manufacturers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

We sell through distributors, not direct, can an EA still handle our marketing?
Yes, and this is actually a common setup for Nacho manufacturing clients. An EA can manage co-marketing assets, distributor-facing communications, and channel email campaigns just as effectively as direct outreach, they just need to understand your channel structure upfront, which your Client Success Manager will capture during onboarding.
Our sales cycles are long and our products are technical, will an EA understand what we make?
Your EA won't arrive knowing your product specs, but they're experienced at working from technical documentation, existing sales materials, and your input to produce accurate marketing content. You'll review drafts before anything goes out, and most clients find that a structured brief or a 15-minute kickoff call per campaign is enough context for the EA to execute correctly.
We only have one or two campaigns per quarter, is the monthly commitment worth it?
Up to $200 of unused budget can roll over each month, so a lighter period doesn't mean every unspent dollar disappears, though Nacho encourages clients to use their full budget each month to get the most value. Many manufacturing clients also find that once campaign execution is off their plate, they start using available hours for sales support, CRM cleanup, or distributor communications they'd previously been deferring.

Ready when you are

Put your next campaign on someone else's plate

Starting at $1,000/month with a one-time $300 onboarding fee, you'll get a Delegation Strategy Plan and a dedicated Client Success Manager before your EA logs a single hour. No guesswork, no ramp-up delays.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.