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Marketing & Campaigns · Consulting

Marketing & campaign support for consulting firms that bill by the hour

By Zack Pennington, CEO Updated

When your revenue depends on client delivery, marketing is the first thing that stalls. Consulting firms routinely let their LinkedIn presence go quiet, delay newsletter sends, and push back campaign launches because no one has bandwidth to own execution. A Nacho specialist handles the operational side of your marketing so your consultants stay focused on billable work.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for consultants?

Yes. Nacho matches consultants with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Onboarding starts with a $300 Delegation Strategy Plan, your Talent Budget starts at $1,000 a month, and matching takes about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for consultants

A Nacho EA assigned to a consulting client typically owns the execution layer of marketing, not strategy, but everything that turns strategy into output. That means drafting and scheduling thought leadership posts in LinkedIn or Buffer, building and sending email campaigns in HubSpot, Mailchimp, or ActiveCampaign, coordinating content calendars in Asana or Notion, and pulling performance reports so you can see what's working. For consulting firms, we often support lead nurture sequences tied to specific service lines, webinar promotion logistics, and case study formatting after the consultant provides the raw material. Your role is to approve content and flag priorities; the EA handles the rest of the workflow from draft to publish.

Off your plate

What your Specialist takes off your plate

The most common mistake consulting firm leaders make when delegating marketing is handing over tools access without context: an EA can log into HubSpot on day one, but without knowing your service lines, target client profile, and tone, the output will feel generic. Before your first session, prepare a one-page brief covering your ideal client, your two or three core offerings, and two or three examples of content you actually like. That single document will cut ramp-up time significantly and produce better first drafts.

  1. Thought Leadership Content Scheduling

    Draft and schedule LinkedIn posts or articles based on consultant-provided insights, maintaining a consistent publishing cadence without pulling the consultant into day-to-day execution.

  2. Email Campaign Build and Deployment

    Set up segmented email campaigns in HubSpot, Mailchimp, or ActiveCampaign: including copy formatting, list selection, scheduling, and post-send performance tracking.

  3. Lead Nurture Sequence Management

    Build and maintain automated drip sequences targeting prospects at different stages of the consulting sales cycle, updating messaging when service offerings or positioning shifts.

  4. Webinar and Event Promotion Coordination

    Manage promotional timelines for virtual events or speaking engagements: including reminder emails, social posts, landing page copy updates, and registration follow-up.

  5. Campaign Performance Reporting

    Pull open rates, click-through rates, follower growth, and lead source data from your marketing platforms and compile them into a concise monthly summary for leadership review.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Google Analytics
Later
Mailchimp
Buffer
HubSpot

...and many more!

Client proof

Trusted by consultants

Nacho supports consultants including Brighter Strategies, Deborah Offner, High Flying Strategy, and 2 others, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for consultants

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA write thought leadership content without a consulting background?
EAs don't ghostwrite from scratch: they work from your raw material, whether that's a voice memo, a bullet-point outline, or notes from a client engagement. The consultant provides the insight; the EA shapes it into a publishable post or article. This division of labor is how most consulting firms make thought leadership sustainable.
We use HubSpot for both CRM and marketing, can a Nacho EA work inside it?
Yes. Nacho EAs regularly work in HubSpot across both marketing and CRM functions, including building email sequences, managing contact lists, updating deal stages, and pulling reports. If your setup has custom workflows or integrations, a brief walkthrough during onboarding is all that's typically needed.
How does this work if our marketing strategy changes quarter to quarter?
Flexibility is built into how Nacho engages, there's no rigid scope that locks you into a fixed campaign structure. Your Client Success Manager helps you reprioritize hours as your focus shifts, whether that means moving from a webinar push one month to a case study series the next. Up to $200 of unused budget can roll over each month, so Nacho encourages you to make the most of your full budget every month.

Ready when you are

Start delegating your consulting firm's marketing

Nacho's onboarding includes a Delegation Strategy Plan built around your firm's actual marketing needs, not a generic checklist. Engagements start at $1,000/month with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.