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Sales & Lead Generation · Venture Capital

Sales & lead generation support for venture capital firms

By Zack Pennington, CEO Updated

Whether you're sourcing deal flow from founder networks, warming up LPs for a new fund raise, or building a pipeline of co-investment partners, the research and outreach work behind those conversations is time-consuming and easy to deprioritize. A Nacho specialist handles the prospecting infrastructure: list building, outreach sequencing, CRM hygiene, so your principals stay focused on evaluating companies and closing commitments. This is the operational layer most VC teams don't staff for, but consistently need.

Tools we work with: HubSpot Salesforce Attio LinkedIn Sales Navigator

Can a Virtual Assistant handle sales & lead generation for venture capital firms?

Yes. Nacho matches venture capital firms with a vetted, 100% US-based Executive Assistant or Specialist who owns sales & lead generation week after week, not a one-off task. You start with a $300 Delegation Strategy Plan, set a monthly Talent Budget from $1,000, and we match you in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How delegated sales & lead generation works for venture capital firms

A Nacho EA working on sales and lead generation for a VC firm typically splits their time between sourcing and outreach operations. On the sourcing side, they build targeted prospect lists using tools like LinkedIn Sales Navigator, Crunchbase, and PitchBook: filtering by sector, stage, geography, or founder background depending on your thesis. On the outreach side, they draft and schedule personalized email sequences in tools like HubSpot, Outreach, or Apollo, and track response rates so you can see what's working. They also maintain your CRM: logging touchpoints, updating contact records, and flagging warm leads that need a partner's attention. Your role is to review the messaging strategy and handle the actual relationship conversations; the EA handles everything that happens before and after those calls.

Off your plate

What comes off your plate

Before handing off lead generation work, document your investment thesis in writing: stage, sector, check size, geographic focus, and share any past outreach that performed well or fell flat. The most common mistake is assuming the EA can infer your sourcing criteria from a conversation; a one-page brief saves weeks of misaligned list building and lets your EA start producing usable prospects in the first week.

  1. Targeted Prospect List Building

    Research and compile lists of founders, LPs, or co-investors using Crunchbase, PitchBook, or LinkedIn Sales Navigator filtered by your fund's specific investment thesis.

  2. Outreach Sequence Setup and Management

    Draft multi-touch email sequences in Apollo, Outreach, or HubSpot and manage send schedules, follow-up timing, and reply triage on behalf of the deal team.

  3. CRM Data Entry and Pipeline Maintenance

    Log all prospect interactions, update deal stages, and keep contact records current in Salesforce, Affinity, or your firm's preferred CRM so pipeline visibility stays accurate.

  4. LP Prospect Research and Warm Outreach Prep

    Identify qualified LP prospects: family offices, endowments, fund-of-funds, and prepare background briefs and personalized outreach drafts ahead of fundraising conversations.

  5. Conference and Event Lead Follow-Up

    After events like SaaStr, StrictlyVC, or your own LP days, systematically follow up with new contacts, log them into your CRM, and move warm leads into the appropriate pipeline stage.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Apollo.io
ZoomInfo
Attio
Outreach
Salesforce
HubSpot

...and many more!

Client proof

Trusted by venture capital firms

Nacho supports venture capital firms including Capstar Ventures, Elsewhere Partners, handling everything from sales & lead generation to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Executive Assistant or Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating sales & lead generation costs for venture capital firms

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
15 hours $600
Specialists
from $65/hour
10 hours $650
Fractional Executives
from $125/hour
5 hours $625
Your monthly budget
$1,875

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA handle outreach that sounds like it's coming from a partner or principal?
Yes, many VC clients have their EA draft and send outreach from a shared inbox or under a principal's name, with the partner reviewing and approving before anything goes out. The EA manages the logistics and drafting; the partner controls tone and final send approval.
We use Affinity for relationship intelligence, can your EAs work in that tool?
Nacho EAs are experienced with a range of CRM platforms, and if your EA hasn't used Affinity specifically, they're accustomed to learning new tools quickly during onboarding. Your Client Success Manager will confirm tool familiarity before matching you with an EA.
Is 125 time entries across all industries enough to trust Nacho with VC-specific outreach?
Nacho has logged 125 time entries in Sales & Lead Generation across all industries, which reflects real, varied outreach experience, but we're transparent that VC is a specialized context. That's why the onboarding process includes a Delegation Strategy Plan where you define your sourcing criteria, preferred tools, and outreach voice before work begins.

Ready when you are

Build your deal flow pipeline without doing the legwork yourself

Nacho's onboarding includes a Delegation Strategy Plan tailored to your fund's sourcing needs, so your EA is building the right lists and sending the right messages from day one. Monthly talent budgets start at $1,000 with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.