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Marketing & Campaigns · Healthcare

Healthcare marketing support without the Full-Time hire

By Zack Pennington, CEO Updated

Whether you're a private practice trying to fill appointment slots, a health tech startup building brand awareness, or a multi-location clinic managing patient communications, consistent marketing is hard to prioritize when care delivery comes first. A Nacho specialist can own the execution layer: drafting, scheduling, tracking, and reporting, while you stay focused on the work only you can do. This isn't about handing off strategy blindly; it's about having someone who shows up every week and keeps your campaigns moving.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for healthcare providers?

Yes. Nacho matches healthcare providers with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for healthcare providers

A Nacho EA working on healthcare marketing typically handles the operational and content execution side of your campaigns: think drafting patient-facing email sequences in Mailchimp or Constant Contact, scheduling social posts in tools like Buffer or Hootsuite, updating your Google Business Profile, and pulling performance data from Meta Ads Manager or Google Analytics into a readable weekly summary. For practices using a CRM like HubSpot or Salesforce Health Cloud, they can manage list segmentation and campaign triggers so the right message reaches the right patient cohort. Your role is to approve content and set the direction; the EA handles the build-out, the scheduling, and the follow-through. Because healthcare marketing involves HIPAA-adjacent considerations: particularly around patient testimonials, before-and-after content, and any use of patient data, your EA will flag anything that needs your compliance review rather than making those calls independently.

Off your plate

What your Specialist takes off your plate

Before your first session, pull together any brand guidelines you have, a list of services or specialties you want to promote in the next 90 days, and any compliance rules your practice or organization has documented around patient communications and marketing. The most common mistake healthcare clients make is assuming the EA will know which topics are off-limits: your EA is smart and resourceful, but they need your compliance boundaries in writing upfront, not discovered mid-campaign.

  1. Patient Email Campaign Drafting & Scheduling

    Write and schedule nurture sequences or appointment reminder campaigns in platforms like Mailchimp, Constant Contact, or Klaviyo, following your brand voice and any compliance guidelines you've established.

  2. Social Media Content Calendar Management

    Build and maintain a monthly content calendar for platforms like Facebook, Instagram, and LinkedIn, drafting posts that align with healthcare awareness months, service promotions, or provider spotlights.

  3. Google Business Profile & Local SEO Upkeep

    Update your Google Business Profile with current hours, services, photos, and posts to support local search visibility for patients searching by specialty or location.

  4. Ad Campaign Monitoring & Performance Reporting

    Pull weekly or monthly performance data from Meta Ads Manager or Google Ads and compile it into a plain-language summary that shows what's working, what's not, and where budget is going.

  5. Patient Review Outreach Coordination

    Manage the process of requesting Google or Healthgrades reviews from satisfied patients using compliant outreach methods, and flag any negative reviews for your immediate attention.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
HubSpot
Buffer
Google Analytics
Later
Mailchimp

...and many more!

Client proof

Trusted by healthcare providers

Nacho supports healthcare providers including Assisting Hands Home Care, Infant Feeding Care, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for healthcare providers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA handle marketing for a HIPAA-regulated healthcare organization?
Yes, with the right setup. Nacho EAs work within the guardrails you establish, they don't access patient records or PHI as part of marketing work, and they're trained to flag any content or data use that needs your compliance review. If your organization requires a BAA, that's a conversation to have with your Client Success Manager during onboarding.
What if I don't have a marketing strategy yet, can an EA still help?
An EA is best suited for execution, not strategy development from scratch. If you need someone to build your marketing strategy, a Nacho Specialist or Fractional Executive at the $65 or $125/hr tier may be a better fit. Once the strategy exists, even a rough one, an Executive Assistant starting at $40/hr can handle the day-to-day execution effectively.
How quickly can an EA get up to speed on healthcare-specific marketing terminology and services?
Most EAs can get functional within the first two to three weeks with a solid onboarding document that covers your specialty, your patient demographics, and your key services. Providing examples of content you've approved before, even a few past emails or social posts, cuts the ramp-up time significantly and reduces revision rounds.

Ready when you are

Start delegating your healthcare marketing

Nacho's onboarding includes a Delegation Strategy Plan built around your practice's specific needs, so your EA hits the ground running, not guessing. Monthly plans start at $1,000 with a one-time $300 onboarding fee.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.