New Trusty Oak is now Nacho! Read the story

Reporting & Analytics · Events & Hospitality

Event & hospitality reporting without the Post-Event data scramble

By Zack Pennington, CEO Updated

After every event, the data pile is real: attendee registration exports, catering spend vs. budget, venue utilization rates, sponsor ROI summaries, and post-event survey results all waiting to be turned into something actionable. Most event and hospitality professionals know what they need to measure, they just don't have the hours to compile and present it cleanly. A Nacho specialist handles the data work so you can focus on the debrief, the next proposal, or the client relationship.

Tools we work with: Google Looker Studio Google Analytics 4 HubSpot Salesforce

Can a Virtual Assistant handle reporting & analytics for event and hospitality businesses?

Yes. Nacho matches event and hospitality businesses with a vetted, 100% US-based Specialist who owns reporting & analytics week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns reporting & analytics for event and hospitality businesses

A Nacho EA assigned to Reporting & Analytics for an events or hospitality client typically works inside tools like Cvent, Eventbrite, HubSpot, Salesforce, Google Sheets, and Excel to pull, clean, and organize raw data after each event or on a recurring reporting cadence. They build and maintain dashboards that track KPIs like registration-to-attendance conversion, per-attendee cost, food and beverage variance, and Net Promoter Score trends across events. On a weekly or monthly basis, they compile those metrics into formatted reports or slide decks, often using Google Slides or PowerPoint, ready for internal review or client-facing delivery. Your role is to review the outputs, flag any context the EA needs (like a budget revision or a venue change), and make decisions based on what the data shows. The EA handles the mechanical work of pulling, formatting, and presenting; you handle the interpretation and action.

Off your plate

What your Specialist takes off your plate

Before handing off reporting work, spend 20 minutes documenting where your data actually lives: which platform holds registrations, where the budget tracker is, and who owns the post-event survey. The most common mistake is assuming an EA can locate source data without a map; the handoff goes much faster when you can say 'registration data is in Eventbrite, budget is in this Google Sheet, and surveys go out through SurveyMonkey.' You don't need a perfect system, you just need to know what you have.

  1. Post-Event Attendee & Engagement Report

    Pull registration, check-in, and session attendance data from Cvent or Eventbrite and compile it into a structured summary with attendance rate, no-show percentage, and session popularity breakdowns.

  2. Budget vs. Actual Variance Analysis

    Compare planned vs. actual spend across catering, AV, venue, and staffing line items, flagging overages and calculating cost-per-attendee for each event.

  3. Post-Event Survey Data Compilation

    Export survey responses from tools like SurveyMonkey or Typeform, calculate NPS and satisfaction scores by category, and surface key qualitative themes for the debrief.

  4. Sponsor and Exhibitor ROI Summary

    Aggregate lead scan data, booth traffic estimates, and brand impression metrics into a formatted sponsor recap report suitable for client or partner delivery.

  5. Recurring KPI Dashboard Maintenance

    Update a Google Sheets or Excel dashboard on a set cadence with rolling metrics across events: including pipeline influenced, repeat attendance rate, and revenue per event, so trends are visible quarter over quarter.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Microsoft Excel
Salesforce
Zapier
Google Looker Studio
Google Analytics 4
Make.com

...and many more!

Client proof

Trusted by event and hospitality businesses

Nacho supports event and hospitality businesses including Chava Group, Couret Leadership Lab, Generations Now, and 2 others, handling everything from reporting & analytics to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For operations-led work, that senior seat is usually a Fractional COO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating reporting & analytics costs for event and hospitality businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA handle reporting across multiple events running simultaneously?
Yes, but it works best when each event has a consistent data structure: same registration platform, same budget template, same survey format. If your events vary significantly in how data is captured, the EA will flag inconsistencies and can help you standardize the intake process over the first few weeks.
We use Cvent for registration and Salesforce for CRM, can an EA work across both?
Nacho EAs with hospitality and events experience are generally comfortable working across both platforms to pull data and cross-reference records. During onboarding, your Client Success Manager will confirm tool familiarity and match you with an EA who has relevant experience with your specific stack.
How quickly after an event can we expect a report to be ready?
That depends on how quickly source data is available and how complex the report is, but most post-event summary reports can be completed within one to two business days of receiving clean data exports. Setting a standard 48-hour post-event data pull process with your EA is a good way to build a reliable turnaround rhythm.

Ready when you are

Turn post-event data into decisions faster

Nacho's US-based EAs are ready to take the reporting backlog off your plate, starting with a Delegation Strategy Plan built around how your events business actually operates. Monthly talent budgets start at $1,000.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.