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Sales & Lead Generation · Events & Hospitality

Sales & lead generation support for events & hospitality professionals

By Zack Pennington, CEO Updated

Filling your event calendar and keeping your venue pipeline healthy requires consistent outreach: but between site visits, vendor coordination, and active events, that prospecting work rarely gets done. Whether you're a corporate event planner chasing RFPs, a venue sales manager following up on inquiry forms, or a hospitality group building a group sales pipeline, a Nacho specialist can own the front-end of your sales process. That means leads get worked, follow-ups don't fall through the cracks, and your calendar stays full without you living in your inbox.

Tools we work with: HubSpot Salesforce Attio LinkedIn Sales Navigator

Can a Virtual Assistant handle sales & lead generation for event and hospitality businesses?

Yes. Nacho matches event and hospitality businesses with a vetted, 100% US-based Executive Assistant or Specialist who owns sales & lead generation week after week, not a one-off task. Onboarding starts with a $300 Delegation Strategy Plan, your Talent Budget starts at $1,000 a month, and matching takes about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How delegated sales & lead generation works for event and hospitality businesses

A Nacho EA working in events and hospitality sales typically starts by auditing your existing lead sources: inquiry forms, Cvent or Tripleseat submissions, social DMs, referral lists: and building or cleaning a CRM like HubSpot, Salesforce, or even a well-structured Airtable base to track every opportunity. From there, they handle daily outreach tasks: researching and qualifying corporate accounts or social event prospects, sending personalized first-touch emails, following up on stale inquiries, and logging all activity so nothing slips. If you're targeting group business or corporate clients, your EA can research companies within your target radius or vertical, identify the right decision-makers on LinkedIn, and draft outreach sequences for your review. Your role is to approve messaging, take the warm handoff on qualified leads, and handle site visits or discovery calls, the EA manages everything upstream of that conversation.

Off your plate

What comes off your plate

Before handing this off, document your ideal client profile in writing: event type, group size, budget range, geography, and any accounts you've already worked with or want to avoid. The most common mistake is handing an EA a vague directive like 'find more leads' without giving them a clear picture of who you're actually trying to book; that leads to wasted outreach and a pipeline full of the wrong prospects. Even a one-page brief on your best past clients gives your EA a concrete target to replicate.

  1. Inquiry Triage and CRM Entry

    Monitor inbound leads from your website, Tripleseat, Cvent, or email and log each inquiry into your CRM with complete contact details, event type, and estimated value before they go cold.

  2. Corporate Account Prospecting

    Research companies within your target market using LinkedIn Sales Navigator or ZoomInfo to identify event planners, executive assistants, or HR managers likely to book off-sites, holiday parties, or team events.

  3. Follow-Up Sequence Execution

    Send scheduled follow-up emails to prospects who haven't responded to initial outreach or who requested a proposal but went quiet, using pre-approved templates personalized with event-specific details.

  4. RFP Monitoring and Response Preparation

    Track RFP boards and platforms like Cvent Supplier Network or HotelPlanner, flag relevant opportunities, and draft initial proposal responses or capacity summaries for your review and submission.

  5. Lead Source Reporting

    Pull weekly or monthly pipeline reports from your CRM showing lead volume by source, inquiry-to-proposal conversion rates, and follow-up activity so you can see exactly where deals are stalling.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Salesforce
Attio
Apollo.io
ZoomInfo
LinkedIn Sales Navigator
HubSpot

...and many more!

Client proof

Trusted by event and hospitality businesses

Nacho supports event and hospitality businesses including Chava Group, Couret Leadership Lab, Generations Now, and 2 others, handling everything from sales & lead generation to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Executive Assistant or Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating sales & lead generation costs for event and hospitality businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
15 hours $600
Specialists
from $65/hour
10 hours $650
Fractional Executives
from $125/hour
5 hours $625
Your monthly budget
$1,875

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can an EA handle sales outreach without knowing my venue or event services in detail?
Yes: your onboarding includes a Delegation Strategy Plan where your Client Success Manager documents your services, differentiators, and target client profile before your EA sends a single email. Most event and hospitality EAs at Nacho have worked with similar businesses and understand the language of group sales, F&B minimums, and buyout pricing without needing a crash course.
Will the EA actually reach out to prospects directly, or just build lists?
Both, depending on what you need. An EA can research and build targeted prospect lists, but they can also execute outreach directly from a delegated email alias or your existing inbox using tools like Outlook, Gmail, or Mailshake. You define how hands-on you want them to be, and your Client Success Manager helps structure that boundary during onboarding.
How does this work if my sales cycle is seasonal or event-driven?
Nacho's model is built for exactly this kind of variability: up to $200 of unused budget can roll over each month, helping offset a slower period without losing everything left unspent. You can also adjust your monthly talent budget after the initial three-month commitment if your volume shifts significantly.

Ready when you are

Start building a pipeline that doesn't depend on you

For $1,000/month plus a one-time $300 onboarding fee, a Nacho EA can take over the front end of your sales process, from prospecting to follow-up, so you show up for the conversations that actually close. Let's build your Delegation Strategy Plan.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.