Marketing & Campaigns · Nonprofit

Nonprofit marketing support without stretching your staff thin

By Zack Pennington, CEO Updated

Most nonprofit marketing teams are running lean: one or two people juggling email campaigns, social media, grant announcements, event promotion, and donor stewardship all at once. A Nacho EA steps in to handle the execution work so your team can focus on strategy and mission. Whether you're preparing for a year-end giving campaign or building awareness around a new program, we've worked across the nonprofit sector and understand what that looks like in practice.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

How it works

How Nacho handles marketing & campaigns for nonprofits

A Nacho EA assigned to your nonprofit's marketing work typically handles the production and coordination layer, the tasks that eat hours but don't require your direct involvement. That means drafting and scheduling email campaigns in Mailchimp or Constant Contact, pulling together social content calendars in tools like Hootsuite or Later, formatting donor newsletters in Canva or your existing templates, and tracking campaign metrics so you have a clear picture heading into your next board meeting. Your role is to set the messaging direction and approve before anything goes out, the EA handles everything in between. Because nonprofit marketing often runs on tight timelines tied to fundraising seasons or awareness months, your EA will work from your editorial calendar and flag deadlines proactively rather than waiting to be reminded.

Off your plate

What your EA takes off your plate

Before handing off your first campaign, pull together three things: your brand voice guidelines or a past email you feel good about, your donor segmentation list with any tags or groups already set up, and your upcoming calendar of key fundraising or program dates. The most common mistake nonprofits make when delegating marketing is handing off a single task without context, an EA who understands your fiscal year timeline and donor segments can work proactively, not just reactively.

  1. Email Campaign Drafting and Scheduling

    Write and schedule donor-facing emails in Mailchimp or Constant Contact, including appeal letters, program updates, and acknowledgment sequences.

  2. Social Media Content Calendar Management

    Build and maintain a monthly content calendar in Hootsuite or Later, sourcing copy and visuals aligned with your campaign themes and awareness dates.

  3. Giving Campaign Coordination

    Manage logistics for year-end, GivingTuesday, or peer-to-peer campaigns: including landing page copy, donor segmentation lists, and scheduled send sequences.

  4. Donor Newsletter Production

    Format and assemble recurring newsletters using Canva or your existing templates, pulling in program updates, impact stats, and calls to action.

  5. Campaign Performance Reporting

    Pull open rates, click-throughs, and social engagement data after each campaign and compile it into a simple summary for leadership or board reporting.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Later
HubSpot
Google Analytics
Buffer
Mailchimp

...and many more!

Client proof

Trusted by nonprofits

Nacho supports nonprofits including Clayton Christensen Institute, Educational Testing Services (ETS), Real Discussion, handling everything from marketing & campaigns to broader operational support.

Talent Budget

What marketing & campaigns support costs for nonprofits

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a discovery call

Good questions

Frequently asked questions

Yes: our EAs are experienced with tools commonly used in the nonprofit sector, including Salesforce Nonprofit Success Pack, Bloomerang, and DonorPerfect. If your platform is less common, we'll assess familiarity during onboarding and factor in any ramp-up time.
It can be, depending on what else your EA handles in between campaigns: donor acknowledgment emails, social posting, grant announcement copy, and event promotion all add up. Unused hours roll over each month, so lighter months don't go to waste, and you have capacity ready when campaign season hits.
Your Client Success Manager will build a Strategic Delegation Plan during onboarding that captures your voice, audience, and any messaging sensitivities. From there, an approval step is built into every workflow, nothing goes out without your sign-off, which keeps your EA productive without putting your brand at risk.

Ready when you are

Put your next campaign in capable hands

Nacho matches nonprofits with US-based fractional EAs and specialists who understand the rhythm of fundraising seasons and donor communications. Get started with a Strategic Delegation Plan built around your mission.