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Marketing & Campaigns · Nonprofit

Nonprofit marketing support without stretching your staff thin

By Zack Pennington, CEO Updated

Most nonprofit marketing teams are running lean: one or two people juggling email campaigns, social media, grant announcements, event promotion, and donor stewardship all at once. A Nacho specialist steps in to handle the execution work so your team can focus on strategy and mission. Whether you're preparing for a year-end giving campaign or building awareness around a new program, we've worked across the nonprofit sector and understand what that looks like in practice.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for nonprofits?

Yes. Nacho matches nonprofits with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for nonprofits

A Nacho EA assigned to your nonprofit's marketing work typically handles the production and coordination layer, the tasks that eat hours but don't require your direct involvement. That means drafting and scheduling email campaigns in Mailchimp or Constant Contact, pulling together social content calendars in tools like Hootsuite or Later, formatting donor newsletters in Canva or your existing templates, and tracking campaign metrics so you have a clear picture heading into your next board meeting. Your role is to set the messaging direction and approve before anything goes out, the EA handles everything in between. Because nonprofit marketing often runs on tight timelines tied to fundraising seasons or awareness months, your EA will work from your editorial calendar and flag deadlines proactively rather than waiting to be reminded.

Off your plate

What your Specialist takes off your plate

Before handing off your first campaign, pull together three things: your brand voice guidelines or a past email you feel good about, your donor segmentation list with any tags or groups already set up, and your upcoming calendar of key fundraising or program dates. The most common mistake nonprofits make when delegating marketing is handing off a single task without context, an EA who understands your fiscal year timeline and donor segments can work proactively, not just reactively.

  1. Email Campaign Drafting and Scheduling

    Write and schedule donor-facing emails in Mailchimp or Constant Contact, including appeal letters, program updates, and acknowledgment sequences.

  2. Social Media Content Calendar Management

    Build and maintain a monthly content calendar in Hootsuite or Later, sourcing copy and visuals aligned with your campaign themes and awareness dates.

  3. Giving Campaign Coordination

    Manage logistics for year-end, GivingTuesday, or peer-to-peer campaigns: including landing page copy, donor segmentation lists, and scheduled send sequences.

  4. Donor Newsletter Production

    Format and assemble recurring newsletters using Canva or your existing templates, pulling in program updates, impact stats, and calls to action.

  5. Campaign Performance Reporting

    Pull open rates, click-throughs, and social engagement data after each campaign and compile it into a simple summary for leadership or board reporting.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Later
HubSpot
Google Analytics
Buffer
Mailchimp

...and many more!

Client proof

Trusted by nonprofits

Nacho supports nonprofits including Clayton Christensen Institute, Educational Testing Services (ETS), Real Discussion, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for nonprofits

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA work inside our CRM or donor management platform?
Yes: our EAs are experienced with tools commonly used in the nonprofit sector, including Salesforce Nonprofit Success Pack, Bloomerang, and DonorPerfect. If your platform is less common, we'll assess familiarity during onboarding and factor in any ramp-up time.
We only run major campaigns a few times a year. Is a monthly retainer still worth it?
It can be, depending on what else your EA handles in between campaigns: donor acknowledgment emails, social posting, grant announcement copy, and event promotion all add up. Up to $200 of unused budget can roll over each month, so if you underspend a little, some of that value carries into the next billing period.
How do we make sure campaign messaging stays on-brand and mission-aligned?
Your Client Success Manager will build a Delegation Strategy Plan during onboarding that captures your voice, audience, and any messaging sensitivities. From there, an approval step is built into every workflow, nothing goes out without your sign-off, which keeps your EA productive without putting your brand at risk.

Ready when you are

Put your next campaign in capable hands

Nacho matches nonprofits with US-based fractional EAs and specialists who understand the rhythm of fundraising seasons and donor communications. Get started with a Delegation Strategy Plan built around your mission.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.