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Marketing & Campaigns · Education

Marketing & campaign support for education organizations that can't afford a Full-Time marketing hire

By Zack Pennington, CEO Updated

Whether you're running enrollment campaigns for a private school, promoting a new course cohort for an edtech platform, or managing communications for a tutoring center, the marketing work is real and ongoing, but rarely enough to justify a full-time role. Nacho provides Education organizations with experienced specialists who can own the execution layer of your marketing: building email sequences, managing your content calendar, and keeping campaigns moving without you micromanaging every step. This is for the admissions director, founder, or program manager who knows what needs to go out, they just need someone reliable to make it happen.

Tools we work with: Mailchimp Klaviyo HubSpot Buffer

Can a Virtual Assistant handle marketing & campaigns for education companies?

Yes. Nacho matches education companies with a vetted, 100% US-based Specialist who owns marketing & campaigns week after week, not a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

How it works

How your Specialist owns marketing & campaigns for education companies

A Nacho EA working on Marketing & Campaigns for an Education client typically handles the production and coordination work that keeps campaigns on schedule. That means building and scheduling email sequences in platforms like Mailchimp, Constant Contact, or HubSpot: enrollment drip campaigns, open house reminders, re-engagement emails for lapsed leads, based on copy and direction you provide or approve. They'll manage your content calendar in Asana, Trello, or Notion, coordinate with designers or copywriters if you have them, and make sure social posts go out on time via Buffer or Hootsuite. Your role is to set the strategy and approve key messaging; the EA handles the setup, scheduling, list segmentation, and follow-through. If something breaks or a deadline shifts, they flag it, you're not left wondering what's in draft versus what's live.

Off your plate

What your Specialist takes off your plate

The most common mistake Education clients make is handing off campaigns without a clear approval process: the EA sends a draft, it sits in your inbox, and the send date passes. Before your first project, decide who approves copy and what the turnaround expectation is: even a simple 'reply with edits or approval within 48 hours' rule prevents most bottlenecks. Come to onboarding with access credentials for your email platform and a rough calendar of upcoming campaigns or enrollment dates, that's enough for an EA to start building a real workflow.

  1. Enrollment Email Drip Campaign Setup

    Build and schedule multi-step email sequences in Mailchimp or Constant Contact targeting prospective students or parents at different stages of the enrollment funnel.

  2. Social Media Content Scheduling

    Upload and schedule approved posts across platforms like Facebook, Instagram, and LinkedIn using Buffer or Hootsuite, aligned to your academic calendar and campaign dates.

  3. List Segmentation and CRM Maintenance

    Organize and clean contact lists in your CRM or email platform: segmenting by grade level interest, inquiry source, or enrollment status to improve campaign targeting.

  4. Campaign Performance Reporting

    Pull open rates, click-through rates, and registration numbers from your email and event platforms and compile them into a simple summary you can review weekly or monthly.

  5. Event and Webinar Promotion Coordination

    Manage promotional timelines for open houses, info sessions, or virtual tours: including reminder emails, landing page updates in tools like Squarespace or WordPress, and registration confirmations.

Your stack

Tools our team works with

We adapt to your existing stack, no forced migrations.

Klaviyo
Later
Google Analytics
Mailchimp
Buffer
HubSpot

...and many more!

Client proof

Trusted by education companies

Nacho supports education companies including Devorah Heitner, PhD, Educational Testing Services (ETS), Proximity Learning, and 1 others, handling everything from marketing & campaigns to broader operational support.

The model

What delegating to Nacho actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

  1. Start with a Delegation Strategy Plan

    A one-time $300 onboarding fee pairs you with a Client Success Manager who maps what to hand off first. See the full process.

  2. Get matched in about a week

    We match you with a vetted, 100% US-based Specialist in your time zone. If the fit is not right, the Nacho Guarantee re-matches you free.

  3. Set a monthly Talent Budget

    Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.

  4. Three months, then month to month

    The initial term is three months so the working relationship has time to compound, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating marketing & campaigns costs for education companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
from $40/hour
10 hours $400
Specialists
from $65/hour
20 hours $1,300
Fractional Executives
from $125/hour
0 hours $0
Your monthly budget
$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Can a Nacho EA help with both enrollment marketing and ongoing student or parent communications?
Yes, many Education clients use their EA for both. Enrollment campaigns (prospecting, nurturing, open house promotion) and ongoing communications (newsletters, re-enrollment reminders, program updates) use the same tools and skill set, so a single EA can manage both once they're oriented to your calendar and audience segments.
We're a small school with a limited budget. Does the $1,000/month minimum make sense for just marketing support?
At $40/hr for an Executive Assistant, $1,000/month gives you roughly 25 hours: enough to run two or three active campaigns, maintain a content calendar, and handle routine list management each month. If marketing is your primary need, that's a realistic scope. If you also have administrative tasks like scheduling or inbox management, you can split hours across both without needing a separate engagement.
We use a school-specific platform like Finalsite or Blackbaud for communications. Can your EAs work in those tools?
Nacho EAs are experienced with a wide range of marketing and CRM platforms, and many have worked with education-specific tools. During onboarding, your Client Success Manager will confirm tool familiarity and match you with an EA who fits your tech stack, or who can get up to speed quickly if your platform is straightforward to learn.

Ready when you are

Start delegating your education marketing this month

Nacho's onboarding includes a Delegation Strategy Plan built around your actual campaigns and calendar, so your EA isn't starting from scratch. The one-time $300 onboarding fee covers that setup, and up to $200 of unused budget can roll over each month.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.