Design & Content

WordPress builds, plugins, and fixes without adding headcount

You know what needs to happen in WordPress. You just need someone to do it. Nacho's fractional specialists work directly inside your WordPress account, handling everything from page builds and plugin management to content publishing and technical fixes. This is not a project handoff to a stranger. You get a vetted, US-based specialist who learns your site, follows your standards, and keeps things moving without requiring you to explain WordPress basics. Support starts at $65 per hour and scales with what your site actually needs.

Can I delegate my WordPress work to someone else?

Yes. Nacho matches you with a vetted, 100% US-based Specialist who works inside your own WordPress account and owns that work month after month, not as a one-off task. Set a Talent Budget starting at $1,000 a month, begin with a $300 Delegation Strategy Plan, and expect to be matched in about a week.

See how the match works What a Talent Budget costs Book a discovery call

What we do

What your Specialist takes over in WordPress

Recurring work your US-based Specialist owns inside your own WordPress account. No vague promises.

Build and publish pages using your existing theme or page builder

Our specialists build new pages inside your WordPress environment using whatever you already have in place, whether that is Elementor, Divi, Beaver Builder, Gutenberg blocks, or a custom theme. We follow your layout patterns, apply your typography and color settings, and publish or schedule content according to your editorial calendar. Deliverables include fully built, mobile-reviewed pages that match your existing site design without requiring a developer.

Manage plugins: updates, conflicts, and replacements

We handle routine plugin updates on a scheduled basis and flag anything that breaks layout or functionality after an update. If two plugins are creating a conflict, we isolate the issue, test alternatives in a staging environment where available, and document what was changed and why. We also audit your installed plugins for redundancy and recommend consolidations that reduce load time and maintenance overhead.

Organize media libraries and enforce naming conventions

Unstructured WordPress media libraries slow down content production and make image reuse nearly impossible. We rename uploaded files to match your SEO or brand naming conventions, add alt text in bulk using your keyword guidelines, and create folder structures using a media management plugin if your workflow requires it. The result is a library your whole team can navigate without guessing.

Configure and maintain WooCommerce product listings

For clients running WooCommerce, we handle product uploads, category assignments, attribute configuration, inventory updates, and variation management. We also set up or adjust shipping zones, tax settings, and checkout flow elements based on your requirements. If you are migrating products from another platform, we map fields and handle the import using CSV or a migration plugin to preserve data integrity.

Connect WordPress to your CRM, email platform, or analytics stack

We configure integrations between WordPress and tools like HubSpot, Mailchimp, ConvertKit, Google Analytics 4, and Zapier using native plugins, embed codes, or webhook connections. This includes setting up form submissions to route leads correctly, verifying that conversion events fire in GA4, and confirming that opt-ins trigger the right automation sequences in your email platform. Every integration is tested before it goes live and documented in your delegation notes.

Audit existing sites for technical debt and content gaps

When you bring us into an existing WordPress site, we run a structured audit covering broken links, missing meta descriptions, unoptimized images, outdated plugins, and pages with no internal links. We use tools like Screaming Frog, Google Search Console, and the Yoast or Rank Math SEO panel to surface issues, then prioritize fixes by impact. You receive a documented list of findings with recommended actions, not just a report.

The handoff

How the WordPress handoff works

During onboarding, your Nacho Client Success Manager reviews your existing WordPress setup with you, including your theme, plugin stack, content workflows, and any known issues. From that conversation, we build a Delegation Strategy Plan that prioritizes what to tackle first, whether that is a backlog of unpublished content, a plugin audit, or a new section of the site. Your specialist then works directly in your WordPress admin, documents every change in a shared log, and flags anything that needs your approval before going live. You retain full ownership and admin access to your site at all times. Nothing is done in a black box, and you are never locked into a workflow you did not sign off on.

Use cases

Common WordPress workflows we build

A few of the most common workflows our team has deployed with WordPress.

Blog draft approved → formatted post published with SEO fields completed

When a writer marks a Google Doc as ready, our specialist pulls the content into WordPress, applies heading structure, adds internal links, completes the Yoast or Rank Math SEO title and meta description, assigns categories and tags, and schedules the post. The client reviews a staging preview before anything goes live.

New service page needed → built, linked, and submitted to Search Console

We take your brief or outline, build the page inside your existing theme using your standard section structure, add it to the appropriate navigation menu, create internal links from relevant existing pages, and submit the URL to Google Search Console for indexing. The full cycle from brief to live page typically completes within one to two business days.

WooCommerce order spike → product inventory and shipping settings updated

When stock levels change or you add a new shipping zone, we update product inventory quantities, adjust backorder settings, and modify flat-rate or zone-based shipping rules inside WooCommerce settings. We confirm changes against your fulfillment process before saving to avoid checkout errors.

Contact form submission → lead captured in CRM with source tagged

We configure Gravity Forms or WPForms to pass submission data to your CRM (HubSpot, Salesforce, or similar) via a native integration or Zapier, with the originating page URL included as a source field. This gives your sales team clean, tagged lead data without manual entry.

Plugin update breaks layout → issue isolated, fix applied, change logged

After a scheduled plugin update, we check key pages for layout or functionality regressions. If something breaks, we roll back the plugin, identify the conflict, test a resolution or alternative plugin, apply the fix, and document the change in your site log so your team knows what happened and why.

The model

What delegating WordPress actually looks like

This is ongoing delegation to one vetted, US-based person, not a task posted to a marketplace.

Start with a Delegation Strategy Plan

A one-time $300 onboarding fee pairs you with a Client Success Manager who audits your WordPress setup and maps what to hand off first. See the full process.
Get matched in about a week

We match you with a vetted, 100% US-based Specialist in your time zone who works in your own account. If the fit is not right, the Nacho Guarantee re-matches you free.
Set a monthly Talent Budget

Budgets start at $1,000 a month and draw across Executive Assistants from $40/hr, Specialists from $65/hr, and Fractional Executives from $125/hr. Up to $200 of unused budget rolls over each month. For marketing-led work, that senior seat is usually a Fractional CMO. See pricing in detail.
Three months, then month to month

The initial term is three months so your Specialist has time to learn the account properly, then it rolls month to month. Book a discovery call to size yours.

Talent Budget

What delegating WordPress costs

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

from $40/hour

10 hours $400

Specialists

from $65/hour

20 hours $1,300

Fractional Executives

from $125/hour

0 hours $0

Your monthly budget

$1,700

Starting at $1,000/month. One-time $300 onboarding fee includes your Delegation Strategy Plan.

Good questions

Frequently asked questions

Do I have to give Nacho admin access to my WordPress site?

You create a separate WordPress user account for your specialist with the role level appropriate for the work, Editor access for content tasks, Administrator access only if plugin or settings management is in scope. You keep your own admin credentials and can revoke access at any time. We never ask for your personal login credentials.

Can a fractional specialist handle ongoing WordPress maintenance, not just one-time projects?

Yes, and ongoing maintenance is one of the most common ways clients use this service. That includes weekly plugin updates, monthly content publishing, regular broken-link checks, and periodic performance reviews. Up to $200 of unused budget can roll over each month, so a little flexibility carries into the next billing cycle if you have a quieter period.

Is WordPress the right platform for my site, or should I consider something else?

If you are already on WordPress and your site is functioning, switching platforms is rarely worth the disruption unless you have a specific technical limitation WordPress cannot solve. If you are evaluating platforms for a new build, WordPress is a strong choice for content-heavy sites, blogs, and WooCommerce stores, but Webflow or Squarespace may be faster to maintain for smaller brochure sites. We can help you think through the tradeoff during your discovery call, and we support Webflow and other tools as well.

What does WordPress support actually cost through Nacho?

WordPress work falls under our Specialist tier at $65 per hour. Monthly Talent Budgets start at $1,000 per month, and there is a one-time $300 onboarding fee that covers your Delegation Strategy Plan. If your needs are lighter, we can discuss whether the Executive Assistant tier at $40 per hour covers what you need, though more technical WordPress tasks require a Specialist.

What if my WordPress site has custom code or a heavily customized theme?

Our specialists work comfortably inside customized WordPress environments, including custom post types, ACF (Advanced Custom Fields) setups, and theme-specific page builder configurations. If your site requires PHP development or custom plugin builds, that falls outside the scope of fractional specialist work, and we will be direct about that during onboarding rather than take on work that is not the right fit.

Ready when you are

Get a WordPress audit on your first call

Book a free discovery call and we will review your current WordPress setup, identify the highest-priority tasks to delegate, and outline a roadmap for your first 30 days of support.

Not sure yet? See how it works, compare the Executive Assistant, Specialist, and Fractional Executive roles, or read why we stayed 100% US-based.