Analytics & SEO
You already know Surfer SEO is the tool you want to use. The problem is that running Content Editor audits, building briefs at scale, and keeping your content scores moving takes consistent hours you do not have. Nacho's fractional specialists work directly inside your Surfer SEO account, executing the workflows you have been putting off and keeping your content operation moving week over week. This is not consulting or advice. It is someone doing the work.
What we do
Concrete work our fractional specialists take on inside your Surfer SEO account. No vague promises.
Our specialists run keyword queries through Surfer's SERP Analyzer, extract the structural and topical signals from top-ranking pages, and produce complete Content Editor briefs ready for your writers. Each brief includes target word count, NLP term targets, heading structure recommendations, and competitor gap notes. You receive a brief your writers can execute without back-and-forth.
We import your published URLs into Surfer's Content Editor, run current content scores against live SERP data, and produce a prioritized list of pages to update based on score gaps and traffic potential. For each flagged page, we document the specific NLP terms missing, structural changes needed, and estimated effort. You get a ranked action list, not a raw data dump.
Inside Surfer's Keyword Research tool, we build out topic clusters, label keyword groups by intent and funnel stage, and keep your workspace organized as your content strategy evolves. We remove duplicate or low-value queries, flag cannibalization risks across your cluster map, and maintain a living document that connects your Surfer keyword data to your editorial calendar.
We set up and manage Content Editor documents for each piece your team is producing, assign keyword targets, and monitor scores as drafts are written. When a draft comes in below target, we annotate exactly which terms need to be added and where, so your writers spend time writing rather than interpreting data. This keeps your content pipeline moving without the back-and-forth.
Using Surfer's SERP Analyzer alongside your connected Google Search Console data, we identify keyword and topical gaps where competitors are ranking and you are not. We map those gaps back to your existing content clusters and flag whether they require new content, existing page updates, or internal linking adjustments. The output is a gap report tied directly to actionable content decisions.
We connect your Surfer SEO workflow to the rest of your content operation, including exporting brief data into your project management tools (Asana, Notion, ClickUp), syncing keyword targets with your SEMrush or Ahrefs research, and feeding content scores into reporting dashboards in Google Sheets or Looker Studio. The goal is that Surfer data does not live in isolation from the rest of your editorial process.
The handoff
During onboarding, your dedicated Client Success Manager reviews your existing Surfer SEO account setup, including your active Content Editor documents, any saved keyword research, and how your current content workflow connects to Surfer's outputs. If you are new to Surfer, we start by mapping your content priorities and configuring the account to match your site structure and target keyword set. From there, we build a Strategic Delegation Plan that sequences the work: what gets audited first, which briefs get built, and how Surfer data flows into your broader content operation. Your specialist works inside your account throughout, documents every workflow in a shared reference doc, and checks in with you before making structural changes. You stay in control of your account and your content strategy.
Use cases
A few of the most common workflows our team has deployed with Surfer SEO.
When a keyword is approved in your editorial calendar, we run it through Surfer's Content Editor to generate a scored brief, then create a task in Asana with the brief attached, keyword targets noted, and a due date assigned. Your writer receives everything they need in one place without waiting on a separate briefing call.
We pull published URLs on a set cadence, run each through Surfer's Content Editor against current SERP data, and produce an update brief for any page scoring below your threshold. The brief is delivered as a Google Doc with tracked suggestions so your editor can approve and assign updates without re-running the analysis themselves.
Each month we pull content scores from Surfer across your tracked pages, layer in click and impression data from Google Search Console, and update a Looker Studio dashboard that shows score-to-traffic correlation over time. This gives you a single view of whether your Surfer-guided updates are producing ranking movement.
When you flag a keyword where a competitor has moved up, we re-run the SERP Analyzer in Surfer, compare the current top-ranking page structure against your existing content, and update your cluster gap document with specific recommendations. You get a clear answer on whether to update your existing page or create a new one.
When you add a new topic pillar to your strategy, we run it through Surfer's Keyword Research tool, build out a full cluster with primary and supporting terms grouped by intent, and map the cluster to open slots in your editorial calendar in Notion or your preferred tool. You move from topic idea to a sequenced content plan without doing the keyword work yourself.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Book a discovery callGood questions
Ready when you are
Book a discovery call and we will review your current Surfer SEO setup, identify the highest-priority work to hand off first, and outline a concrete plan for your first 30 days. You will leave the call with a clear picture of what your specialist would actually do inside your account.