Analytics & SEO
You already know what SEMrush can do. The problem is that running it well takes consistent time: pulling reports, monitoring position tracking, actioning audit findings, and keeping projects organized. Nacho fractional specialists work inside your SEMrush account on a recurring basis, handling the execution so the data actually gets used. This is not consulting or strategy hand-holding. It is someone who knows the platform doing the work.
What we do
Concrete work our fractional specialists take on inside your SEMrush account. No vague promises.
We set up your Site Audit project with the correct crawl scope, user-agent settings, and schedule so it reflects your actual site structure. After the initial crawl, we categorize errors, warnings, and notices by priority and deliver a remediation list mapped to your dev or content team's workflow. You get a clean baseline and a clear action queue, not a raw report to interpret yourself.
We configure Position Tracking with your target keywords, competitor domains, and device or location settings that match your actual audience. On a weekly or monthly cadence, we pull visibility scores, SERP feature changes, and ranking shifts, then summarize what moved, why it likely moved, and what needs attention. Reports are delivered in your preferred format, whether that is a Google Slides deck, a Looker Studio dashboard, or a plain spreadsheet.
We use Keyword Magic Tool to build segmented keyword lists grouped by intent, topic cluster, or funnel stage depending on your content strategy. Lists are exported, deduplicated, and documented in a format your writers or strategist can act on directly. Each list includes volume, difficulty, and intent labels so prioritization decisions are already made.
We run Backlink Audit on a scheduled basis, flag toxic or suspicious links, and manage the disavow file if needed. Inside the Link Building tool, we can manage prospect lists, track outreach status, and update link acquisition records so your off-page efforts stay organized. Deliverables include a current disavow log and a running link acquisition tracker.
We build Looker Studio dashboards that pull directly from SEMrush via the native connector, combining organic traffic data with ranking trends, audit scores, and competitor visibility in a single live view. Dashboards are built to your brand specs and shared with the stakeholders who need them, without requiring them to log into SEMrush directly. We also maintain and update the dashboard as your tracked keywords or competitors change.
If you have an existing SEMrush account with outdated projects, stale keyword lists, or misconfigured audits, we conduct a full account audit before doing anything else. We document what is set up, what is broken, and what is missing, then rebuild the project structure around your current goals. This is a common starting point for clients who acquired an account through an agency transition or a team change.
The handoff
During onboarding, your Nacho Client Success Manager reviews your existing SEMrush account setup, or helps you configure a new one if you are starting fresh. We document what projects exist, what is actively maintained, and where the gaps are relative to your goals. From there, we build a prioritized task roadmap inside your Strategic Delegation Plan so you know exactly what your specialist will work on first and in what order. Your specialist works directly inside your SEMrush account using access you control, documents every workflow they build or maintain, and checks in with you before making changes that affect your project structure or tracked data. Nothing is done in a black box.
Use cases
A few of the most common workflows our team has deployed with SEMrush.
Every Monday, we pull the Position Tracking report for your primary keyword set, flag any rankings that moved more than five positions in either direction, and send a plain-language summary to your team via Slack or email. No login required on your end to stay current on where you stand.
After each scheduled Site Audit crawl, we review new errors and warnings, filter out known false positives, and create prioritized tickets in Jira or Asana with the SEMrush issue description, affected URLs, and recommended fix. Your dev team gets actionable tasks without needing to interpret the audit themselves.
We run a Keyword Gap analysis against two or three competitor domains you specify, identify high-volume terms where competitors rank and you do not, and build a prioritized list of content opportunities. Each opportunity is packaged into a lightweight content brief with target keyword, intent, suggested title, and supporting terms pulled from SEMrush.
When your team publishes a new page or post, we add the target keyword to your Position Tracking campaign, tag it by content type or campaign, and log a 30-day check-in reminder. At the 30-day mark, we pull ranking data for that URL and report on whether it is indexing and gaining visibility as expected.
At the close of each month, we update your Looker Studio dashboard with the latest SEMrush data, verify that all connector feeds are current, and write a one-page executive summary covering organic visibility trends, top movers, and recommended focus areas for the next month. The summary is formatted for a non-technical audience so it can go directly to leadership.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
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Ready when you are
Book a discovery call and we will audit your current SEMrush setup, identify the highest-priority gaps, and map out a 90-day execution plan your specialist can start on immediately.