Analytics & SEO
You already know GA4 is where your web data lives. What you need is someone who can get inside the account, set it up correctly, fix what is broken, and build reports your team will actually use. Nacho's fractional specialists work directly in your Google Analytics 4 property, not in a slide deck or a strategy doc. Whether you are starting fresh, migrating from Universal Analytics, or untangling a messy implementation, we handle the hands-on work so you can focus on decisions instead of data plumbing.
What we do
Concrete work our fractional specialists take on inside your Google Analytics 4 account. No vague promises.
We set up your GA4 property, configure web and app data streams, and apply the correct measurement settings for your business type. This includes enabling Google Signals, setting session timeout parameters, and connecting your Google Tag Manager container so events fire accurately from day one. You get a fully documented property ready for reporting before we hand it back.
We define and implement custom events using GA4's event model, including parameters that give your reports meaningful context beyond pageviews. Conversions are marked and verified against real session data, not just assumed to be working. If GTM is in the stack, we build the tags and triggers there and confirm data is landing correctly in the DebugView before going live.
We review your property for common problems: duplicate events, missing conversions, self-referral traffic inflating session counts, misconfigured filters, and internal IP addresses polluting your data. The audit produces a prioritized list of fixes with documented steps, and we can execute the fixes directly if you prefer. Most clients discover at least two or three data integrity issues during the first audit.
We build Exploration reports, including Funnel Explorations and Path Explorations, tailored to the questions your team is actually asking. Custom dimensions and metrics are applied where the default reports fall short. Audiences are defined for remarketing or segmentation purposes and published to connected ad platforms like Google Ads when applicable.
We build Looker Studio dashboards that pull directly from your GA4 property using the native connector, giving stakeholders a live view of traffic, conversions, and engagement without requiring them to log into GA4. Dashboards are organized by audience, whether that is a marketing team, an executive summary view, or a client-facing report. We document the data sources and refresh schedules so the dashboards are maintainable long-term.
As your site or campaigns change, we update GTM tags, adjust event parameters, and add new conversion actions without letting tracking drift out of sync with your actual business goals. Monthly, we review key metrics, flag anomalies, and deliver a plain-language summary of what the data shows. This keeps your GA4 property accurate and your team informed without requiring anyone on your side to be a GA4 expert.
The handoff
During onboarding, your Client Success Manager reviews your existing GA4 property (or your plans if you are starting fresh), documents what is in place, and identifies the highest-priority gaps or fixes. That review feeds directly into your Strategic Delegation Plan, which maps out the specific tasks your specialist will tackle first. Your specialist works inside your own GA4 account and GTM container, so you retain full ownership and access at all times. Every configuration change, custom report, or tagging update is documented in a shared workspace so your team always knows what was done and why. Before any significant change goes live, such as a new conversion event or a restructured reporting view, you review and approve it.
Use cases
A few of the most common workflows our team has deployed with Google Analytics 4.
We configure a GTM trigger that fires on successful form submissions, sends a custom GA4 event with relevant parameters, marks it as a conversion in the GA4 property, and imports that conversion into Google Ads. This gives your ad campaigns real lead data to optimize against instead of proxy metrics like pageviews.
We implement GA4's e-commerce event schema (view_item, add_to_cart, purchase) via GTM using data layer variables from your platform, whether that is Shopify, WooCommerce, or a custom build. Once the data is flowing cleanly, we connect it to a Looker Studio dashboard that tracks revenue, average order value, and funnel drop-off by channel.
We build GA4 audiences based on behavioral signals, such as users who viewed a product but did not purchase, or users who completed a key engagement event, and publish those audiences to linked Google Ads accounts. This replaces broad retargeting with segments grounded in actual on-site behavior.
We audit your existing UTM usage to identify inconsistencies that are fragmenting traffic sources in GA4 reports, then build a standardized tagging template your team can use going forward. The result is source and medium data you can trust when comparing channel performance month over month.
We configure GA4 custom insights and anomaly detection alerts for key metrics like session count drops or conversion rate changes, routed to email so your team is notified before a tracking problem compounds. We also schedule a weekly data quality check to catch issues that automated alerts might miss.
Talent Budget
Drag the sliders to build a monthly plan that fits your workload.
Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Book a discovery callGood questions
Ready when you are
Book a discovery call and we will review your current GA4 setup, identify the tracking gaps or data quality issues that matter most, and outline a prioritized plan for what to fix first. You will leave the call with a clear picture of where your analytics stand and what it would take to get them right.